Lyndsey Erb — Ecommerce Manager at Lew's Holdings
Lyndsey Erb
Ecommerce Manager
Aurora | United States
Skills
No information
Interests
Hiking
The beach
Animals
Work experience
Lew's Holdings
Ecommerce Manager | 11/2017 - Current
• Establish/maintain online brand marketplace for three brands. Responsible for assortment, sales goals and analytics to maximize Brand visibility
• Exceeded first year of goals by 24%, currently 156% up against 2019 goals.
• Manage Key Ecommerce accounts such as Amazon, DSG, Bass Pro, Cabela's, Walmart.com, Sportsman's Warehouse and Tackle Warehouse; planning online business, product placement, promotions and specific growth plans. Worked cross functionally with Forecasting/Product Development/Operations/Shipping/Sales and Marketing for success of plans within channel
• Create and adhere to Category Annual Business Plan/KPI's
• Identify and initiate discussions for new avenues of future business growth within Ecommerce. Manage and execute approved programs for growth such as Authorization programs
KONG Company
Sales Manager, Ecommerce | 03/2017 - 03/2018
• Manage all aspects of the Ecommerce platform working to achieve sales and brand targets through Key Accounts, Premier/Specialty Accounts and Distributors
• Aid in creation and launch of Online Authorized Program in US and UK
• Work with accounts such as Chewy.com, Amazon and KVP
• Responsible for developing and managing comprehensive online strategy including creating and building updated MAP Policy and Online Authorized Program
• Work to manage all aspects that support business including sales planning, forecasting, reporting, web analytics and marketing
• Plan and develop strategies to continuously improve and optimize online experience for brand
• Work cross functionally with product management, marketing and supply chain to ensure product is on time to meet sales goals.
• Collaborate with Amazon Account Manager using expertise to ensure best practices optimizing brand and sales goals
Spyder Active Sports
Key Account Manager - Ecommerce | 09/2016 - 03/2017
• Work with all wholesale/ecommerce National Key Accounts such as Amazon, Backcountry, Zappos, Rue La La, Zulily, Shoebuy.com and Ebags handling/selling $10M+ in business yearly.
• Work collaboratively with Marketing team to make decisions and implement Marketing plans with all accounts
• Collaborate and train Spyder EU team on Amazon vendor central/order maintenance
• Responsible for generating business and on-boarding of new accounts in addition to developing current accounts
• Manage all aspects of accounts including order fill rates, project management, MAP execution, inventory, and analysis
• Work cross functionally with Operations and Finance to ensure all wholesale/ecommerce accounts are on track
• Setting seasonal sales goals and KPI's for all wholesale/ecommerce accounts
• Reporting on progress of sales and account KPI's to VP of Sales, Director of KA and President
Pearl Izumi
Account Executive Key Accounts | 05/2013 - 09/2016
• Worked with National Key Accounts such as Amazon, REI, Performance, Zappos, LL Bean and Quality Bicycle Parts handling $20M+ in business yearly.
• Manage Dealer Services Representative on team
• Managed all aspects of accounts including MAP execution, inventory, order fill rates, project management, forecasting and business analysis
• Participated in setting up, merchandising and working trade shows with KA group/KA customers
Temple Inland/International Paper
Customer Service Representative | 06/2010 - 05/2013
• Worked with National Accounts such as MillerCoors, Anheuser Busch, General Mills and Coke handling $100M in business a year. Managed all aspects of customer accounts including set up, new item projects, orders, AP/AR and inventories
• Buyer for all print plates used to produce corrugated products
• Managed team of four within Account Executive team