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Ecommerce Manager

Marketing & Sales

• Establish/maintain online brand marketplace for three brands. Responsible for assortment, sales goals and analytics to maximize Brand visibility
• Exceeded first year of goals by 24%, currently 156% up against 2019 goals.
• Manage Key Ecommerce accounts such as Amazon, DSG, Bass Pro, Cabela's, Walmart.com, Sportsman's Warehouse and Tackle Warehouse; planning online business, product placement, promotions and specific growth plans. Worked cross functionally with Forecasting/Product Development/Operations/Shipping/Sales and Marketing for success of plans within channel
• Create and adhere to Category Annual Business Plan/KPI's
• Identify and initiate discussions for new avenues of future business growth within Ecommerce. Manage and execute approved programs for growth such as Authorization programs

• Manage all aspects of the Ecommerce platform working to achieve sales and brand targets through Key Accounts, Premier/Specialty Accounts and Distributors
• Aid in creation and launch of Online Authorized Program in US and UK
• Work with accounts such as Chewy.com, Amazon and KVP
• Responsible for developing and managing comprehensive online strategy including creating and building updated MAP Policy and Online Authorized Program
• Work to manage all aspects that support business including sales planning, forecasting, reporting, web analytics and marketing
• Plan and develop strategies to continuously improve and optimize online experience for brand
• Work cross functionally with product management, marketing and supply chain to ensure product is on time to meet sales goals.
• Collaborate with Amazon Account Manager using expertise to ensure best practices optimizing brand and sales goals

Sales Manager, Ecommerce

• Work with all wholesale/ecommerce National Key Accounts such as Amazon, Backcountry, Zappos, Rue La La, Zulily, Shoebuy.com and Ebags handling/selling $10M+ in business yearly.
• Work collaboratively with Marketing team to make decisions and implement Marketing plans with all accounts
• Collaborate and train Spyder EU team on Amazon vendor central/order maintenance
• Responsible for generating business and on-boarding of new accounts in addition to developing current accounts
• Manage all aspects of accounts including order fill rates, project management, MAP execution, inventory, and analysis
• Work cross functionally with Operations and Finance to ensure all wholesale/ecommerce accounts are on track
• Setting seasonal sales goals and KPI's for all wholesale/ecommerce accounts
• Reporting on progress of sales and account KPI's to VP of Sales, Director of KA and President

Key Account Manager - Ecommerce

• Worked with National Key Accounts such as Amazon, REI, Performance, Zappos, LL Bean and Quality Bicycle Parts handling $20M+ in business yearly.
• Manage Dealer Services Representative on team
• Managed all aspects of accounts including MAP execution, inventory, order fill rates, project management, forecasting and business analysis
•	Participated in setting up, merchandising and working trade shows with KA group/KA customers

Account Executive Key Accounts

• Worked with National Accounts such as MillerCoors, Anheuser Busch, General Mills and Coke handling $100M in business a year. Managed all aspects of customer accounts including set up, new item projects, orders, AP/AR and inventories
• Buyer for all print plates used to produce corrugated products
• Managed team of four within Account Executive team

Customer Service Representative

Lyndsey Erb is an Ecommerce Manager at Lew's Holdings in Aurora, CO. View their experience, skills and work history on Malakye — the professional network for…

Lyndsey Erb — Ecommerce Manager at Lew's Holdings

Lyndsey Erb

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Drury University