Lyndsay Hargrave

Digital Merchandising Coordinator

2021 – Present

Digital Merchandising Coordinator

2021 – 2021

Drive site and product merchandising strategy across Darkside's site - making and updating daily and weekly changes to all category pages. Develop, evolve and execute business processes to support the business including leveraging website analytics to understand performance and customer interaction with categories, product placements and general online shopping experiences to help identify business opportunities and risks. Ensure product taxonomy, navigation and redirects executed flawlessly on the site. Update product catalog and set up for all product launches i.e: product categorization, product detail set up, updating and removing product badges, uploading product copy and imagery and all site merchandising. Work with merchandising to implement site merchandising for all social shop pages and product change/swaps: Instagram Shopping, and Facebook. Test linking functionality across site ahead of all launches. Possess a highly cross functional view of site and email/social posts, to make proactive product updates accordingly - working with merchandising and marketing to execute.

Digital Campaign Specialist

2020 – 2021

Worked within the Managed Services department (SEO, Creative, DA, Social, and SEM), as a member of the Ford Direct team. Supported numerous digital and software solution programs for Ford and Lincoln automotive dealers. CRM and dealership requests were organized and assigned via Salesforce. I worked regularly with computer programing and custom code (HTML & CSS) to publish monthly and quarterly website updates, digital assets and campaigns.

Retail Sales & Visual Merchandising

2019 – 2019

Responsibilities included product positioning and creating visual in-store displays for both hard and soft goods. Assessed retail trends to maximize exposure to customers. Worked apart of a larger team to educate consumers through the buying process.

Retail Sales & Visual Merchandising

2019 – 2019

Responsibilities included product positioning and creating visual in-store displays for both hard and soft goods. Assessed retail trends to maximize exposure to customers. Worked apart of a larger team to educate consumers through the buying process.

Digital Campaign Specialist

2018 – 2019

Worked within the Managed Services department (SEO, Creative, DA, Social, and SEM), as a member of the Hendrick Motorsports team. Supported numerous digital and software solution programs for Ford and Lincoln automotive dealers. CRM and dealership requests were organized and assigned via Salesforce. I worked regularly with computer programing and custom code (HTML & CSS) to publish monthly and quarterly website updates, digital assets and campaigns.

Event Coordinator

2017 – 2018

A member of the events team and worked alongside account managers, and their independently contracted staff, on specific projects and campaigns. Research/logistical planning, and pre and post-event organization for events/tours including the Mountain Dew Dew Tour, Boosted Board On-Campus Campaign, Starbucks Experiential Tour, Pepsi NYC Bottler Sampling Program, Doritos Crunch Sampling. Overall administrative/financial support for the Events and Operations teams: review and entering invoices and check requests via QuickBooks, bi-monthly/weekly vendor payment processing and check runs, review monthly backup and detailed reports, review account budgets, managing independent staff and tour managers payments/pay schedules.

Retail Sales & Visual Merchandising

2010 – 2017

Retail sales and front-end customer service. Weekly updated visual merchandising and product displays for all soft goods. Assistant buyer for seasonal soft goods and apparel including, Burton, Ride, 686, The North Face, Descente, Karbon, Kiltec, Sport Obermeyer. Pre and post season inventory.

Accessories Intern

2016 – 2016

Oversaw appearance and general operations of the showroom. Assisted with pulls, fittings and editor appointments. Organized gifting and loans, as per the client. Facilitated seasonal product/client showings to buyers, bloggers and stylists. Daily searches and collection for press clippings within magazines and specific websites. Upheld reception and guest responsibilities.

Bachelors

2013 – 2017

Bachelors