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Health & Fitness

Portfolio Director - Sport Nutrition, Weight Management, Energy, Digestive Health

Top Management

An omni channel marketer focused on branding and product innovation with an eye toward technology integration in global and domestic markets.

• Market Strategy and planning
• Marketing Leadership
• Marketing Automation
• Product Management
• Brand Management
• Digital Marketing 
• Product Development
• Product Positioning
• eCommerce
• Traditional Marketing
• Direct Response Marketing
• Brand Positioning
• Advertising

Overseeing global product portfolio including Sports Nutrition, Weight Management and Digestive Health at a publicly traded industry leader with revenues exceeding one billion dollars in annual sales.

A publicly traded company, Nature's Sunshine operates globally and sells hundreds of products in retail and direct channels. I'm overseeing product marketing initiatives for a variety of product categories including the strategy and architecture for the Synergy Elite Health launch in Asia November 2016 as well as the Trulum Skincare line introduction at the same time, both of which drove 17.6% growth ($13.4 Million) for Synergy in 2016. Overall I'm working with cross functional teams to evaluate and implement new market opportunities in Asia and Europe. Developing product concepts, brand strategy, product strategy, feasibility analysis, brand positioning, and managing product life-cycles to optimizing and innovate with consumer packaged goods in the nutrition, supplement and skincare industries.

Senior Product Manager

Lead a remote marketing and e-Commerce team supporting B2B SaaS marketing for outdoor products and influencer activation. We achieved significant momentum and proof of concept before funding was cancelled.

Leveraged digital marketing, traditional marketing, digital product management, merchandising, interface design and  public relations for both B2B and B2C arms of the organization, facilitating 100% growth over the previous 2 years
Secured business development partners, Patagonia, Pure Fishing, The North Face, and Orvis

Supported partnerships with World Fishing Network, Bonnier Corp’s Sport Fishing Magazine, and Frontiers Travel


Head of Marketing and Ecommerce

Reversed sliding sales and gained rapid momentum with a vastly improved product and brand offering. Achieved 20% year over year growth three years in a  row

Rebranded and realigned product offering to sync with consumer experience needs

Developed retail merchandising plan and executed display strategy

Managed athletes, influencers, sponsorship events and trade shows

Developed digital strategy, eCommerce platform, and digital marketing partnerships including Expert Voice, Amazon, and more


Head of Marketing

Managed two direct to consumer campaigns both in the top ten DRTV campaigns nationwide... Brainetics and Fullbar

Played critical role building Fullbar, LLC from a start-up concept  to $30 million annually as well as a recognized national diet brand within three years

Actively gathered product experience insights

Managed marketing team of two and oversaw project management


Marketing and Ecommerce Manager

Web Design / Creative Direction / Project Management
Managed web based projects from concept through completion
Managed resources and timelines 
Oversaw search engine marketing, social media, website design and development
Implemented interactive digital marketing campaigns 
Acted as creative director while managing projects

Web Designer / Advertiser
Designed / front end developed websites 
Content management and implementation
Developed website architecture and wire-frames
Managed PPC Campaigns

Web Designer / Creative Director / Project Manager

Luke Sword works in Park City, UT. View their experience, skills and work history on Malakye — the professional network for creative, lifestyle-driven…

Luke Sword — USANA — Park City, UT

Luke Sword

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