Responsible for Driving Sales and Margins Mexico for the Sports Brands in Mexico: Saucony, TYR & Raleigh Brands. Saucony • Lead product and sales initiatives to increase wholesale YTD revenue growth +52% vs. 15 & Net Sales Growth +61% vs. 15 • Lead the product initiative for a complete SMU Line for Wholesalers and Distributors. • Position Saucony with major retailers as the # 2 Specialized Running Brand in the Market. • Grew 50% Doors in two major accounts: Liverpool and Mistertennis. • Introduce Saucony with the largest distributor in Latin America - Grabasa • Continue growth in all major retailers: Liverpool, Palacio, Mistertennis, Innova, Marti. • Responsible for the P&L and all Sales Reports to Saucony HQ TYR • Introduce TYR in Key Retailers with Full Line in Liverpool, Innova, Mistertennis and Marti. • Lead product and sales initiatives to increase wholesale YTD revenue growth +27% vs. 15 & Net Sales Growth +31% vs. 15 • Lead the Initiative for a local production line.

Mexican B2B company that delivers creativity and experience in Marketing Solutions (Mainly in POS Materials, Expo Stands, Events, Shop in Shops, Boutiques) to meet the needs of the international companies (Dell, Televisa, Cablevisión, lacoste among others).

Head of Marketing and Product Team for the Voit Brand • Lead product and marketing strategies to increase wholesale revenue growth +35% in 2009 vs. 2006. • Responsible for developing the organization structure for Product and Marketing. • Increase Market Share in Equipment to from 7% in 2006 to 12% in 2009. • Lead the New Brand Identity for the Brand with Landor in 2007. • Innovative Initiatives: Pink Ball in the Professional Soccer League in Mexico to prevent and help women with breast cancer in 2007 up to date. • Lead the project to sign two professional soccer teams: Necaxa and San Luis in 2007.

Head of Sales, Marketing and Operations. • Brand and Business Category Development in Mexico: Energy Products: Bars, Gels and Drinks. • 75% Sales increase from 2002 to 2005. • Successfully increased distribution in KA: Marti, Nutrisa, GNC, Sams, Sport City. • Successfully negotiated four third party distributors. • Responsible for negotiating 25 feature athletes, 85 events and a corporate sponsorship program.

Head of Marketing Team in Mexico for the Reebok Brand  • Lead marketing strategies to increase wholesale revenue growth +25% in 2001 vs. LY. • Responsible for negotiating 10 feature athletes for the Sydney Olympics for consumer promotions: Ana Guevara, Soraya Jimenez (Gold Medal), Victor Estrada (Bronze Medal) among others. • Lead the New Brand Identity for the Brand in 2000. • Increased 400% the RBK Concept Corners in KA: Marti, Liverpool, PH and Sears among others.