Leading the creative team from concept to delivery of final product. Coordinating with other internal departments to maintain required standards for food labeling. Developing packaging specifications for multiple brands (Jack Daniel's, Jack Link's, 1849wine to name a few). Providing visual collateral for marketing department and collaborating with marketing director to develop artwork for projects.

Led the creative department in the visual development of the brand and implemented style guide/standards of maintaining brand integrity Designed logo, new packaging concepts, brochure, website, and marketing collateral to elevate national brand presence for licensed accessories. The packaging we created was showcased on SHARK TANK.

Worked hand-in-hand with the CEO to deliver re-branding for the company. Created brand communication materials on online and off-line mediums: brochure, website, and marketing collateral.