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Digital Ads Specialist

Specialist & Consultant

Over 10+ years of professional experience working as a Social Media Content Creator & Digital Marketing Manager.

While growing up in Finland, I developed a love for computer programs, photography, and editing, as well as skateboarding, snowboarding, and surfing, they all came along hand in hand. I had a great opportunity to attend Helsinki Vocational College to study Audiovisual Communications and progress in technology and visual arts. I discovered that filming and editing are some of my favorites as well as digital creating. Bringing my problem-solving brain and creativity into the action sports industry is my dream and passion.

• Create Social Media Content for multiple accounts.
• Write compelling copies for organic and paid content.
• Manage Digital Ads; Google,  Ads Ad Grant accounts, Facebook, Instagram and LinkedIn
• Analyze and report monthly data from Digital Ads and Social Media Campaigns.
• Design Ad Banners and Social Media Graphics.
• Film and edit videos for social media.
• Accelerate the growth of Nonprofits through Digital Marketing.
• Develope campaign strategies to drive lead generation and conversions.
• Collaborate with clients.

• Create Content and Ads for Social Media Platforms. 
• Analyze and report weekly data from Social Media Campaigns and Website traffic.
• Manage Email Marketing. 
• Desig Brochures, Flyers, Posters and Presentations.
• Accelerate the growth of sales through Digital Marketing.
• Develope campaign strategies to drive lead generation.
• Collaborate with customers and B2B partners.

Digital Marketing Manager

• Lead Global and Nordic Campaigns (Save The Amazon, Protect the Antarctic, Coal Free Helsinki 2025, #nytonpakko).
• Connect audience with Email Marketing (Salesforce Marketing Cloud).
• Analyze Traffic, Audience, CTR, Conversions. (Facebook Business Manager, Falcon, Google Analytics).
• Film, edit and produce video productions and photo-opps. (Adobe Premiere, After Effects).
• Engage Target Audience with Key Influencer Marketing.
• Create strategies and tactics for Social Media Output.
• Co-write storytelling with communication team.
• Design campaign layouts. (Website Design, Banners, Flyers, Social Media Content, Colors.)

• Developed Iltalehti’s Main Facebook Page from 30,000 followers to 300 000 followers.
• Created Social Media content for Iltalehti's Channels: Lifestyle, Fiidi.fi, Entertainment, Sports, News, Style.
• Produced weekly reports about the progress of social media by using Ezyinsights – the fastest tool for newsroom.
• Wrote Top Stories for online and print.
• Worked as a video journalist for IL-TV and Chat Forum moderator and administrator 2011-2014.

MULTIMEDIAJOURNALIST & SOCIAL MEDIA PRODUCER

Lotta Callaghan is a Digital Ads Specialist at Moxie Marketing Agency in Newport Beach, CA.

Lotta Callaghan

Lotta Callaghan

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