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Born in Texas and raised on the seacoast of New Hampshire, I'm not your typical small-town girl. I prefer to step out of what most would call the ‘comfort zone’ and experience what the world has to offer. Four years ago, I embarked on a life changing adventure by moving from the East Coast to the Rocky Mountains to attend college in Salt Lake City. I didn’t know much about Utah, or anybody out there, but I was excited to see a different part of the United States and face a new journey. 

     Prior to moving to Utah, one of my first jobs was at a local surf shop. I made many connections and started to build a valuable network of associates in the surfing and clothing industry. Shortly thereafter, I met the owner of Link Marketing who asked me to join his company to help organize and promote events. While working with Link Marketing, I had the opportunity to attend many events in multiple states. Other clients I have worked with include: The Creative Coalition, Discrete Clothing, New England Model Group, Boston Casting, Cinnamon Rainbows, Far From Home Movie, Steez Magazine, and IMSY Swimwear. 

     In 2015, I moved back to NH where I finished my last year of college and graduated with a Communications and Marketing degree. I have, throughout the years, continued to pursue my communication, marketing, and public relations career in the action sports and fashion world through internships and networking. I have developed close relationships with many companies and owners while expanding my networking circle. My passion for marketing and tireless work ethic has opened many doors for me. 

     Recently, I have reached one of my life long goals by moving to San Clemente, California. I am eager to continue learning and completely apply myself for a company in an industry I am passionate about. I hope to inspire others to try new things and to take a risk. You’ll never know how much life has to offer unless you’re willing to step into the unknown.

As creator and director of Summer Sessions Surf Shop's social media account ‘SummerSessions_Girls’, it was my job to keep followers informed of our latest products and promotions by proactively developing and consistently monitoring social media platforms. Through execution, analysis, and reporting of cultural trends and activities, I was able to create an influential social media site that appeals to a multitude of viewers. Since the creation of ‘SummerSessions_Girls’, sales of the latest merchandise have increased significantly as well as the extent of Summer Sessions marketing demographic.

TOOLS: Adobe Creative Suite, Google Analytics, Social Media Management, Photography
WEBSITE: www.newhampshiresurf.com
INSTAGRAM: @summersessions_girls


Retail Sales, Director of SummerSessions_Girls Sales & Marketing Social Media Site

As an intern for The Creative Coalition during the annual Sundance Film Festival, I participated in organizing and coordinating major events for the company such as 'The Spotlight Initiative Gala Awards Dinner' in Park City, Utah. These tasks included handling product mail outs, entering event data, arranging all displays and props for the day’s events, and performing other administrative tasks. I also assisted in managing schedules for celebrities and CEO's. Through this experience, I gained knowledge of the industry from many professionals working in the entertainment, marketing, and event planning industry.

TOOLS: Adobe Creative Suite, MS Office, Google Analytics, Apple Products
WEBSITE: thecreativecoalition.org


Intern

As an intern at Link Marketing, my job was to promote, organize, and plan promotional events for Toyota Scion and Venom Energy Drink at various locations around New England. Using search engines and maintaining communication with other retailers, company partners, and venue holders, I was able to coordinate and lead the team to multiple events to represent the product and company. Utilizing Vimeo and YouTube, our team was able to broadcast the day’s success by posting videos to social media outlets thereby increasing brand awareness.

TOOLS: Adobe Creative Suite, MS Office, Digital Photography, GoPro
WEBSITE: linkmrktng.com

Field Manager, Intern

As former head of Social Media and Public Relations for this project, my job consisted of gethering and publishing specific content for social networking platforms including Twitter, Instagram, and Facebook, with the purpose of increasing awareness for the production. Utilizing and developing a social media road map helped build an accurate and strong identity for the company, form relationships with viewers, and develop close partnerships with individual sponsors, professionals, and companies. Along with maintaining support with established stakeholders, my colleagues and I developed a social media and marketing strategy to broadcast across America and Canada. Through communication and determination, Far From Home Movie has now become an international film now featured on Red Bull TV and in nearly 20 global film festivals. Support and partnerships include, Hulu, VICE, Snowboard Magazine, Westminster College, and more. 

Tools: Adobe Creative Suite, MS Office, Google Analytics

Head of Public Relations and Mass Media

While interning for Discrete, I had the pleasure of working in various event locations throughout Utah with the purpose of promoting the Discrete Company. Julian Carr, founder of Discrete Clothing, hired me as a marketing intern to travel to accounts, trade shows, ski and snowboard premieres, and award ceremonies to make a presence in targeted areas. Our goal was to achieve growth and increase awareness by analyzing feedback and tracking sales. This increased my knowledge in developing ways to seek opportunity for growth.

TOOLS: Adobe Creative Suite, MS Office, Photography, GoPro
WEBSITE: discreteclothing.com


Marketing & Event Coordinator, Intern

Lori Heden is an Intern at The Creative Coalition - Sundance Film Festival in San Clemente, CA.

Lori Heden

Lori Heden

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