Lorenzo Lietti
vp sales
San Marcos | United States
Interests
I am drawn to the history
It represents a way for me to stay connected with my roots
I am a plant-based nutrition advocate. i love the outdoors
I am an accomplished endurance athlete and avid cyclist with a keen passion for cyclocross
The tradition and the simplicity of riding a bike.
Industries
Bike
Outdoor
Snow
Surf
In my own words
— LorenzoI want to help young companies go from zero to one, I enjoy the process of product development, market research all the way to sales and financial planning.
I learn marketing every day. It is a hunt that never quits. The trends, the algorithms, the consumer. I am a marketer of doing, not learning to do. I am addicted to learning.
Honesty and transparency allow me to connect with people in a genuine and organic way.
Trajectory
Apr 2022 — Now
Director of Retail Sales · BUBS NATURALS
Encinitas, CA May 2020 - Jan 2021
Nov 2021 — Mar 2022
Director of Sales · BUFFALO MARKET
Vista, CA Nov 2018-April 2020
Feb 2021 — Oct 2021
Director of Sales West · SWOON LEMONADE
Los Angeles, CA June 2017- December 2018
Dec 2018 — Apr 2020
General Manager · Wattie Ink.
Built annual sales and marketing budget by thoroughly analyzing previous years’ results, current product line and general market status/position with the goal to maximize ROI.
Successfully managed the sales team by efficiently recruiting, setting clear objectives and coaching.
Achieved 50%+ growth in custom sales by diligently prospecting, lead generating and closing sales in a timely matter.
Developed and executed a strategic sales plan to grow the company’s customer base and ensure its strong community by leveraging marketing opportunities linked to out Hit Squad and Pro Athletes.
Repeatedly created and developed new business opportunities for the brand by participating in events, networking with other brands in the industry and also non-endemic brands.
Built relationships and managed contract negotiations with athletes, partners, and service providers by clearly communicating goals and expectations for the upcoming season.
Developed a Wattie Ink. unique company culture by properly recruiting and openly communicating with team members.
Directly managed E-Commerce Agency to achieve online sales goals.
Coordinated production output with creative teams to insure proper and timely collection launches by implementing the use of Wrike (project management platform) to give all involved exposure to every step of a given project.
Activity
Education history
Istituto Ortopedico Galeazzi
bachelors
