Lorena deBruyn Kops
Public Relations Manager · Entangled Media - younity
Encinitas, CA
In My Own Words
I am currently in search of a new adventure! Please inquire within... A born and raised Southern California working professional, I have spent the past 11+ years garnering marketing, public relations and project management experience across a variety of industries including sport, lifestyle, design, retail and most recently tech. My adventurous spirit recently led me to tech start-up Entangled Media in Encinitas, California where I was able to blend my previous sports/lifestyle experience with the rapidly evolving tech scene. I pivoted industries to gain an essential martech skill set and am now prepped and ready for a successful career combining my passions (people, sports & lifestyle) and experience in activation, sponsorship, marketing and creativity. I knew I was taking a risk by joining a startup, a decision I do not regret, and unfortunately the runway has recently run out and the Encinitas office has closed. Onward and upward... My previous greatest achievements include: assisting in the launch of a complete re-brand, introduction of debut product categories (watches, women's collection, snow helmets and sport performance line), implementation of a brand's revitalized digital advertising strategy, and negotiation and placement of the brand’s first non-endemic advertising campaigns.
Work Experience
Public Relations Manager
Entangled Media - younity2016 – 2017
Responsible for nurturing/building a strong industry network, increasing awareness and an enviable corporate image by developing and executing effective communication and media relations programs.
- Develop a marketing communications plan including strategy, goals, budget and tactics - Develop media relations strategy, seeking high level placements in print, broadcast and online media - Coordinate all public relations activities - Leverage existing media relationships and cultivate new contacts within business and industry media - Manage media inquiries and interview requests - Create content for press releases, byline articles and keynote presentations - Monitor, analyze and communicate PR results on a regular basis - Build relationships with thought leaders to grow industry awareness - Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them
PR & Advertising
Electric2012 – 2015
Public Relations: • Developed & implemented strategic PR programs to increase brand awareness • Distinguished brand as a lifestyle accessory brand within new channels • Supported & coordinated with global teams on PR initiatives • Cultivated new, and maintain existing relationships with key media outlets, taste makers & influencers • Wrote & distributed internal and external communications - sales, marketing & brand • Scheduled and hosted media meetings during endemic & non-endemic trade shows
Advertising: • Developed print and digital marketing strategies around product releases • Managed advertising and promo schedules & budgets for the marketing team • Fielded, fulfilled and tracked relevant editorial and product feature requests • Fielded advertising questions/inquiries from publications & media outlets • Coordinated with creative team on design and layout around marketing campaigns • Negotiated and maintained advertising contracts
