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I am currently in search of a new adventure! Please inquire within...

A born and raised Southern California working professional, I have spent the past 11+ years garnering marketing, public relations and project management experience across a variety of industries including sport, lifestyle, design, retail and most recently tech. 

My adventurous spirit recently led me to tech start-up Entangled Media in Encinitas, California where I was able to blend my previous sports/lifestyle experience with the rapidly evolving tech scene. I pivoted industries to gain an essential martech skill set and am now prepped and ready for a successful career combining my passions (people, sports & lifestyle) and experience in activation, sponsorship, marketing and creativity. I knew I was taking a risk by joining a startup, a decision I do not regret, and unfortunately the runway has recently run out and the Encinitas office has closed. Onward and upward...

My previous greatest achievements include: assisting in the launch of a complete re-brand, introduction of debut product categories (watches, women's collection, snow helmets and sport performance line), implementation of a brand's revitalized digital advertising strategy, and negotiation and placement of the brand’s first non-endemic advertising campaigns.

Responsible for nurturing/building a strong industry network, increasing awareness and an enviable corporate image by developing and executing effective communication and media relations programs.

- Develop a marketing communications plan including strategy, goals, budget and tactics
­- Develop media relations strategy, seeking high­ level placements in print, broadcast and online
media
­- Coordinate all public relations activities
­- Leverage existing media relationships and cultivate new contacts within business and industry
media
­- Manage media inquiries and interview requests
­- Create content for press releases, byline articles and keynote presentations
­- Monitor, analyze and communicate PR results on a regular basis
­- Build relationships with thought leaders to grow industry awareness
­- Maintain a keen understanding of industry trends and make appropriate recommendations
regarding communication strategy surrounding them

Public Relations Manager

Public Relations:
• Developed & implemented strategic PR programs to increase brand awareness
• Distinguished brand as a lifestyle accessory brand within new channels
• Supported & coordinated with global teams on PR initiatives
• Cultivated new, and maintain existing relationships with key media outlets, taste makers & influencers
• Wrote & distributed internal and external communications - sales, marketing & brand
• Scheduled and hosted media meetings during endemic & non-endemic trade shows

Advertising:
• Developed print and digital marketing strategies around product releases
• Managed advertising and promo schedules & budgets for the marketing team
• Fielded, fulfilled and tracked relevant editorial and product feature requests
• Fielded advertising questions/inquiries from publications & media outlets
• Coordinated with creative team on design and layout around marketing campaigns
• Negotiated and maintained advertising contracts


PR & Advertising

Lorena deBruyn Kops is a Public Relations Manager at Entangled Media - younity in Encinitas, CA.

Lorena deBruyn Kops

Lorena deBruyn Kops

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