Logan Vild

Digital Marketing Director

2023 – 2023

Senior Manager Athlete Publishing

2018 – 2023

Manager Social Strategy | @adidasRunning

2017 – 2018

Social Marketing Manager

2017 – 2017

Social Marketing Manager

2015 – 2017

Leads and develops social strategy planning and community management through user research, analytics and platform learnings based on client's overarching brand positioning and key objectives.

• Map customer journeys from ideation to final delivery • Draft creative briefs and lead brainstorms for development of social assets • Create monthly editorial calendars based on platform best practices and brand learnings • Compile competitive analysis for client pitches and brand research • Monitor real-time listening through Spredfast, Sysomos and Social Bakers • Assist in development of weekly and monthly analytic reports • Manage influencer marketing research for clients

Marketing Coordinator

2013 – 2015

Provided real-time social media coverage, exclusively for ESPN College GameDay, ESPNCFB & ESPNCBB. • Consulted with marketing, programming and production to implement social promotions/strategies, generate revenue, build brand recognition and drive viewership. • Developed and activated 3.2M in social media ad revenue during the 2013 - 2014 seasons • Introduced 181K followers and 335K mentions during the 2013-14 college football season • Grew College GameDay social media platforms by 102% on Twitter and 51% on Facebook • Expanded the ESPNCBB Twitter following by 76% on Twitter and 188% on Facebook

Marketing Producer

2012 – 2013

Coordinated all on-site marketing efforts for Adrenaline Lacrosse nationally recognized tournaments including managing social platforms, creating brand positioning and driving signups.

• Responsible for all aspects of marketing LXM Pro, including developing player recognition, in-game fan interaction and live action demos; all which contributed to breaking the tour’s season attendance record • Attracted team and player registration through marketing materials targeted towards tournaments, leagues, training and educational programs • Over eight months, increased Adrenaline Lacrosse Twitter following by 25%

Assistant Editor

2011 – 2012

Extensive research and data mining of Division I College Football programs which contributed to the publication of the 2012 Phil Steele College Preview and 2012 Phil Steele NFL Preview magazines.

Assistant Facilities and Game Day Operations Manager

2010 – 2011

In charge of setting up, operating and dismantling all Ohio University athletic events.

BS Sports Mangement/Business

2006 – 2010

BS Sports Mangement/Business