Creative Agencies

Senior Copywriter

Other

Award-winning Team Manager & Senior Copywriter, with over 20 years of executive team experience storytelling and crafting compelling content, TV commercials, print ads, website copy, and brand design. He is an agile and articulate team member, with a positive attitude, strong communication skills, and a passion for detail.

• A results-oriented, proactive, self-starter, who is driven to meet deadlines and get projects from brainstorming sessions to post-production, that are strategic and on-brand
• Enthusiastic about collaborating and inspiring teamwork, while building partnerships across departments to align priorities with business objectives
• Provide oversight on multiple projects, that consistently exceed expectations by delivering clear and concise messaging that amplifies the creative strategy

Areas of Expertise:
Creative Writing | Content Creation | Brand Guidelines | Content Writing
Marketing Communications | Branded Video | Content Development | Digital Marketing

Alviere enables any brand to provide financial products and services to its customers

•  Crafted ads for social networks, blogs, video scripts, and emails adjusting copy to match the tone of different marketplaces
                
•   Conceptualized and presented work, exhibiting excellent oral and written communication

•   Managed a team of writers, providing constructive criticism and ensuring consistency

•   Pioneered copywriting efforts and led creative strategies that resulted in a 28% boost in website traffic.

Creative Team Manager & Senior Copywriter

Up There Everywhere is the world's first full-service global cloud-based agency, delivering fully integrated
branding, marketing and digital services.

•	Partner with internal stakeholders to deliver crisp and eloquent creative writing and ideas.

•	Establish client's touch points by staying true to the brand's voice and tone through clear and concise and consistent copywriting

•	Created partnerships with teams across all departments to develop compelling and strategic
concepts

•	Impact results, as a content strategist, which can be fully integrated both online and offline

•	Ensure brand guidelines and tenets are followed and are cross-functionally supported

•	Manage multiple projects on several campaigns, while remaining flexible, positive and detail oriented

Senior Copywriter & Creative Director

RFI Media Productions is an international, one-stop production services company that creates TV
commercials, web videos, corporate videos, feature films, and high-quality branded content. As a Senior
Copywriter & Creative Director, partners and provides leadership with internal and external stakeholders to pitch, write, produce and be integral in the creative design of deliverables. Core activities include:

•   Collaborating and communicating with clients and stakeholders to clarify and develop a consistent
strategy

•   Researching, copywriting, and pitching compelling stories to initiate new digital, video, film, and TV
concepts

•   Spearheading the end-to-end creative process, ensuring all elements align with the project vision
while ensuring adherence to budgets and timelines

•   Overseeing the end-to-end content production lifecycle, from casting to final edits

Notable Achievements

www.LloydStein.com
•	Secured $1M+ in client commercial awards for notable clients including, Proctor & Gamble, Old
Spice, and NY Daily News

Point Blank Productions is a full-service production company specializing in the creation of still and moving
images. As a Senior Copywriter & Creative Director, developed new and fresh ways to bring treatments
and scripts to life. Core activities included:

•	Partnering with stakeholders, as well as creative and technical teams, to facilitate the production
process

•	Hiring and managing crew and actors to bring campaigns to fruition

•	Defining and implementing creative guidelines to guide the content creation process

Notable Achievements
•	Wrote a pitch that secured $1M in funding from YouTube

•	Created, wrote, and directed the original mini-sitcom "FIX ME"

•	Ideated and produced new shows for Modern Mom's YouTube channel

As a Senior Copywriter & Producer, crafted new and inventive ways to promote NBCUniversal's lineup of shows and specials across multiple international markets. Core activities included:

•   Formulating creative briefs to promote programming internationally

•   Working with creative talent to source, write, produce, and edit impactful, original content

•   Copywriting and producing intriguing on-air promos for specials and episodic shows

•   Supervising and mentoring associate producers to help them develop the skills to be a writer/
producer

Senior Copywriter & Producer

NOLA Productions is a full-service production company. As a Senior Copywriter & Creative Director,
delivered inventive commercials and campaigns that align with the client's goals and vision. Core activities
included:

•   Casting actors and directing talent to bringing creative ideas to fruition

•   Partnering with editors to edit spots, ensuring the end product meets creative guidelines and technical quality standards

Notable Achievements
•   Directed over 30 campaigns securing $2M+ from notable clients, including Burger King, Maytag, and Office Depot

•   Created, wrote, and directed one of the winning ads for the rollout of the 2008 Ford Mustang


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Lloyd Stein is a Senior Copywriter at Alviere in Pacific Palisades, CA. View their experience, skills and work history on Malakye — the professional network…

Lloyd Stein — Senior Copywriter at Alviere

Lloyd Stein

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TULANE UNIVERSITY - FREEMAN SCHOOL OF BUSINESS