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Director of Product Development and Production 

Engineering & Production

APPAREL SOURCING, DEVELOPMENT & PRODUCTION DIRECTOR
Innovative & Cutting-Edge … Product Professional… Domestic & Global Operations

~ Strategically Executes Product Design, Development, & Production Delivering Multi-Million Dollar Revenue & Profit ~Established Industry Reputation & Stellar Track Record

CAREER ACHIEVEMENTS & PROMOTIONS

Promoted to Director Apparel Development, Production & Sourcing ~ COO Award for Executive of the Year …Sole Technology

SIMA Image Award for the O’Neill Superfreak Boardshort…Cataria

SIMA Image Award for the Hurley Phantom Boardshort…Hurley

Selected to Special Projects Committee…Nike

Highly experienced apparel and accessories Senior Manager establishes strategic global long-term segment and revenue growth opportunities with executive partners to elevate brands, sales, operations, teams, and financial viability.

Talented innovator and change agent applies extensive expertise and keen business acumen effecting apparel and accessories product categories. Utilizes cutting-edge product solutions to capture market share, mentors team to support organizational goals, and exceeds performance goals under budget to meet bottomline objectives.

Senior Management Expertise
Director Level Operations – Strategies & Execution – Multi-Unit Operating Budget – Budget Planning & Control – 
–Cost Control Initiatives-Global Purchasing, Planning, & Contract Negotiations – 
Change Agent – Talent Acquisition & Retention – Team Building – Product (M&D, R&D, D&I, Sourcing) 


INSTACO - COMPTON CA – FEBRUARY  2020 – PRESENT 
DIRECTOR OF APPAREL PRODUCT DEVELOPMENT AND PRODUCTION 

Manage all aspects of product development and production for contemporary ready to wear collection for E-commence company, top to toe all phases from product development, production, and shipping schedules to match up the online launch date

Drive cross-functional meetings with Marketing, Operations, Business team members (including company owner) on product concepts, updates, and driving teams to meet company goals.

Provide guidance to regulatory on projects, timeline, and challenges to ensure alignment on launch dates.

Creates and responsible for product lines consistent with business plan strategies and brand direction.

Monitor and track best and worst sellers. Offer up new product opportunities as needed, make changes to what is in the pipeline.

Manage daily cross-functional and vendor facing communication-related to product development, sourcing, costing, and pre-production.

Manage development and production placement based on the yearly calendar modify and evolve production calendar and key brands launch timing as needed.

Review all tech packs for product accuracy and clarity from design hand-off through production before sending to vendors.

Collaborate with tech design and troubleshoot construction, quality, and development issues. 

Create and manage development WIP report to ensure team and vendor calendar deliverables are meet through all development stages.

Negotiate cost, lead-time ,and MOQ at style level direct with vendors


Manage all aspects of production for sportswear collections.  Communicate daily with factories and monitor all phases of production and shipping schedules.

}	Conduct extensive overseas travel, visiting factories for quality assurance / inspections, price and margin negotiation.
}	Develop and implement sourcing strategies
}	PO management in accordance with seasonal buy schedule
}	Production management to ensure suppliers are compliant with required delivery date for seasonal roll out 
}	Seasonal tracking summary presented weekly to management 
}	Communicate, educate and monitor Stussy required quality standards
}	Set-up/hire China QA/QC team
}	Implement Pre-production management ensuring quality of garment matches spec and approved sample 
}	Seasonal scorecard management including OTP, inventory and Quality 
}	Management of production forecast, blank procurement and printer requirements to ensure on time performance and minimize inventory 
}	Transition management to full package program in Mexico for T-shirt and China for Fleece
}	Lead alternative sourcing for China program
}	Develop T&A monthly calendars with factories to execute on time production schedule.
}	Monitor daily production status with factories to ensure on time delivery dates.



production manager 

CHARLES HENRY COLLECTION — LOS ANGELES CA (BRANDS: WAYF, CHARLES )   OCTOBER 2016 -PRESENT
IMPORT PRODUCTION MANAGER
Manage all aspects of import production for contemporary ready to wear collections.  Communicate daily with factories and monitor all phases of production and shipping schedules.
}	Conduct extensive overseas travel, visiting factories for quality assurance / inspections, price and margin negotiation.
}	Develop T&A monthly calendars with factories to execute on time production schedule.
}	Assist in production planning, order placement, and tracking of deliveries.
}	Monitor daily production status with factories to ensure on time delivery dates.
}	Advise owner on potential delivery delays due to quality or raw material issues in bulk production.
}	Review final inspection with in house Quality controller and communicating any repairs to factories. 
}	Attend fit session and work closely with technical design team to ensure factories execute fit meet our requirements. 

Import Production Manager 

}	Member of Executive Leadership Team responsible for conceiving and executing topline corporate business strategies.
}	Sourcing, Development & Production department head, overseeing staffing, budgets, structure, timelines and policy.
}	Responsible for all product categories (jackets, pants, dresses, shorts, skirts in both woven and knits classifications).
}	Monitor daily production status with factories to ensure on time delivery dates.
}	Travel to China and Taiwan for new factory and fabric mill sourcing.
}	Lead technical design team and pattern markers to execute the fit to meet buyer’s requirements, ensure on time pre-production sample and top approval to maintain on time delivery.
}	Negotiate cost and maintain product gross margin 
}	Work with design and sales to commercialize product from development through production. 
}	Work with different customer’s compliance departments on fabric, product lab test approvals and arrange factory social audit approvals


ROGER GARMENTS, LLC. — MONTEBELLO, CA (BRANDS: STOOSH, PRIVATE LABEL)                                       SR. DIRECTOR OF APPAREL SOURCING, DEVELOPMENT & PRODUCTION

}	Apparel and accessories category director, managing and executing product planning, creative process, line building, product development and costing.
}	Responsible for all apparel and accessories product categories (denim, non-denim, woven, knits, sweater and snowboard outerwear)
}	Manage vendor sourcing and establish terms or business
}	Investigated pricing structure, size, and company culture to identify best fit for best-selling brands. Negotiated pricing, fabric, and timeline. 
}	Reduced overall pricing to compete with major competitor in challenging market, while protecting dignity of skateboard brand. Evaluated fabric, examined line detail, assessed wholesale price, and identified key partnerships. 
}	Reorganized group to streamline production and purchasing. Improved overall efficiencies by shifting majority of design decisions to the front end of the process, as well as establishing a focus on planning, reducing costly production issues.


Group Manager, (2011-2015) – Promoted to Director of Apparel development & production  

Liza ly is a Director of Product Development and Production at Instaco Inc. in Lake Forest, CA.

Liza ly

Liza ly

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Education history

Hong Kong Textile Institute School