Liz Ingle

Direct all facets of regional marketing projects designed to drive growth in the TV/video and digital/mobile product set. Leverage leadership abilities and collaborative relationships to promote innovative ideas and solidify strategic solutions. Mentor and coach team members and create an engaging environment that supports professional growth. Create and evaluate strategic plans to align with organizational and client expectations. Experience with media and budget planning, presentations, product launches, creative services, content development and copy writing.

Oversaw the development of strategic project plans and presentations, including budget creation in accordance with organizational tactics and time in market. Led a team of five to develop innovative approaches in campaign design across multiple media channels including print, collateral, out-of-home, direct mail, digital, broadcast, video, event, and internal corporate communications. Directed multiple brand launch events and helped drive brand awareness and promotion throughout the organization. Served as brand manager on a variety of accounts. Was main point of contact for senior level B2B, B2C and not-for-profit clientele, established strong, long-lasting client / agency relationships.

Agency lead on various accounts and marketing programs. Synchronized cross-functional campaigns between clients, leveraging both advertising and PR tactics. Managed 3rd party partnerships.