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Communications and Strategic Marketing

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<p><span style="color: rgba(0, 0, 0, 0.9); background-color: rgb(255, 255, 255);">Results-driven marketing and communications professional with expertise in copywriting, brand strategy, and integrated marketing campaigns. Adept at crafting compelling content, managing internal and external communications, and executing multi-channel marketing initiatives that enhance brand visibility and engagement. Skilled in SEO content strategy, PR, and campaign development, with a proven ability to translate brand messaging into impactful storytelling. Experienced in collaborating with cross-functional teams, managing creative direction, and optimizing digital marketing efforts to drive audience engagement and business growth. Passionate about delivering innovative marketing solutions that strengthen brand positioning and foster meaningful connections.</span></p>

• Developed and maintained content for the organization’s external website and internal intranet, ensuring accuracy, brand consistency, and audience engagement.
• Managed digital assets and collaborate with third-party developers to optimize visual and content strategy.
• Assisted in the development, proofreading, and distribution of marketing materials, including newsletters, ads, brochures, press releases, and event collateral.
• Spearheaded the creation of standardized internal processes for improved project management efficiency.
• Oversaw social media monitoring, social listening, SEO content writing, and audience engagement strategies.
• Managed the organization’s Yelp presence, responding to reviews and addressing concerns to enhance brand reputation.
• Organized high-profile corporate events, working with government officials and internal stakeholders to ensure seamless execution and brand alignment.
• Led the creation of compliance-approved social media marketing materials, now adopted organization-wide.


Marketing coordinator 

• Directed branding and marketing campaigns for third-party vendors, enhancing sales through strategic messaging, promotional materials, and product launches.
• Created comprehensive project briefs for the creative team, outlining budget, production details, and service requirements.
• Managed project timelines and workflow using Jira, tracking campaign updates, vendor quotes, and production milestones.
• Implemented CRM strategies using Sugar to support the sales team with real-time marketing insights and customer interactions.
• Developed and executed targeted email campaigns featuring top-selling products for key distributors. 


Marketing Manager Strategic Partnerships 

• Managed editorial direction for the community magazine Healthy Living, internal employee newsletters, and the organization’s annual report.
• Led the transition of the annual report from print to digital, improving accessibility and reducing costs.
• Developed fact sheets and marketing assets for media outreach, government relations, and physician recruitment.
• Directed photoshoots for marketing campaigns, ensuring alignment with brand messaging and visual identity.
• Contributed to strategic brand storytelling across social media, website content, and fundraising initiatives.


Communications and PR Coordinator

• Authored fashion, beauty, and wellness content, tracking industry trends and emerging consumer insights.
• Directed fashion photoshoots, coordinating with photographers and designers for editorial layouts.
• Managed product reviews and media outreach for beauty and lifestyle brands.
• Styled live models for fashion photoshoots and provided product styling for standalone product photography.


Writer

• Led the development and branding of new product websites, including concept creation, photography direction, and content development.
• Managed marketing strategies for licensed partnerships with Disney, Tony Hawk, and Nickelodeon.
• Produced press releases, email campaigns, and product announcements for lifestyle and action sports brands.
• Collaborated with the executive team on branding initiatives, packaging design, and go-to-market strategies.
• Worked closely with logistics and warehouse management on samples and product giveaway for events and community partnerships.


Lisa Maiorana is a Communications and Strategic Marketing at Emanate Health in La Habra, CA.

Lisa Maiorana

Lisa Maiorana

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California State University Fullerton