Lisa Haefner
Founder | Lead Photographer | Social Media Consultant
Denver | United States
Skills
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Activity
Work experience
Lisa Haefner Photo
Founder | Lead Photographer | Social Media Consultant | 03/2014 - Current
Collaborated with the marketing departments of Fortune 500 and Franchise 500 companies such as Reebok,
Crunch Fitness, and The North Face to develop and create content for social media marketing campaigns,
print publications, and billboards.
Produced social media content for leading retailers in the Crossfit industry to tell the stories of their
sponsored athletes to connect their audience to the brand’s mission and sell their products such as NFSports,
The Chestee, Laura’s Lean, Vull Sport, and Cellucor.
Consulted for Crossfit gyms, boutique Fitness studios, and Fitness professionals to identify their audience,
develop their voice and tone, and created the content that generated brand awareness, drove traffic, and
increased sales.
lululemon athletica
Social Media Manager | Photographer | Key Leader | 05/2018 - Current
Managed team responsible for planning and executing a content calendar encompassing company wide
campaigns, local and regional partnerships, hiring initiatives, and community relations to raise local brand
awareness and drive traffic to the stores. Used statistical analysis to identify insights and conclusions from
data to inform content strategy and understand emerging trends in audience behavior.
In house photographer for lululemon, providing ambassador photography, event photography for lululemon
membership, and content for the Rockies Facebook pages.
Managed strategic team sales to develop on-going community relationships and brand presence in the
Rockies to ensure sustainable future growth of sales.
Served as part of the store leadership team supervising the retail floor, delegating work, providing feedback to
the team, and solving for any outstanding issues through the lens of great guest experience.
