Linzey Simonson

Marketing Director

Denver | United States

Skills

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Music

Video editing

Cooking

Traveling

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Bike

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In my own words

— Linzey

Linzey Simonson is an experienced, self-starter with strong creative design and interpersonal communication skills.

She has a strong work ethic with a genuine interest in learning, which suits the ever-evolving and changing media, marketing and technology industries. She has built several brands simultaneously which has made her incredibly organized, detailed-oriented, and good at prioritizing project requirements. Her technical skills make her a good leader, as she truly understands the steps it takes to complete a project from start to finish. Linzey is proactive in identifying the client’s needs and creating thoughtful, problem-solving action plans with effective solutions for each individual project. She is flexible, and can quickly adapt as projects often change as the client’s needs grow. A background in event and video production has made her proficient working in fast-paced, deadline-driven environments with a keen eye for detail. She brings a positive attitude to every project, big or small, and believes that every client and team member should be treated with integrity. Linzey graduated with a Bachelor of Arts degree in Communications from St. Mary’s College of California where she was an NCAA D1 Rower for 4 years. She enjoys traveling, skiing, surfing, playing guitar, and spending time in the great outdoors.

Professional Skills & Capabilities: - Creating, designing, and maintaining functional, user-friendly, compelling, responsive websites. Using HTML5 / CSS3 and CMS (WordPress, BigCommerce, Wix) - Fluent in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) - E-commerce platforms with inventory software integration. Maintaining PCI Compliance. - Email Marketing Campaigns (Constant Contact, Mail Chimp) - All Social Media Platforms - Google Analytics / SEO standards (Google Webmaster Tools) - Hosting Platforms - Video Editing (Premier Pro, Final Cut Pro)

Websites Wireframed, Designed, Developed, Managed: - https://skindogsurfboards.com - https://harleyinglebyseries.com - https://cjnelsondesigns.com - https://flyingdiamondsca.com - https://www.carvesports.com - https://www.etch44.com - https://stellersup.com - https://sawtoothspine.com

https://www.behance.net/linzeysimonson

Trajectory

Sep 2016 — Mar 2020

Creative Director · Carve Sports, Inc

Lead all marketing efforts and brand development to promote sponsored athletes and surfboard sales for CJ Nelson Designs, Harley Ingleby Series, Skindog Surfboards, Flying Diamonds of California, Guy Takayama Surfboards, Steller SUP Designs, and Carve Sports, Inc. / Veritas Surfcraft. Through these efforts Carve Sports, Inc. became one of the leading longboard surf companies in the industry, resulting in its sale to Firewire Surfboards. Efforts included designing, developing, and managing all websites for all brands. Setting up hosting and managing e-commerce shopping carts, and integrating inventory with QuickBooks while maintaining PCI compliance. Each website was developed to be an influence on the web and to outperform competitors by following a checklist of key metrics including performance, site responsiveness, mobile experience, SEO, and security to name a few. Other responsibilities included creating custom-designed marketing and advertising content such as catalogs, posters, event marketing materials (print & online), social media, email campaigns, banner ads, and logo graphics for each individual brand. In addition, helped with surfboard sales, offered customer support, and photographed/edited product photos for each website. Also, I provided dealer support with personalized marketing materials along with social media ads.

Aug 2013 — Oct 2019

Freelance Web Designer/ Project Manager · Etch44

Web Designer experienced in creating and maintaining functional, compelling, and responsive websites with a clear understanding of evolving industry standards, technologies, best design practices, SEO, and quality assurance. Focused on the functionality and navigation of user-experience to raise website engagement and customer retention. Helped to bring in prospective clients, as well as maintain current projects and client relationships through an efficient step by step process to ensure customer satisfaction and deliver quality products.

Jul 2011 — Aug 2013

Production Assistant "Super P.A." · Citizen Pictures

PA for Diners, Drive-Ins, and Dives (DDD) for the Food Network, Guy's Family Reunion (Emmy Winner), and various other Citizen Pictures production projects. Organized DDD deliverable binders including content reports, music cue sheets, releases, and product resource info. Built timelines in Final Cut Pro for Guy's Family Reunion, blooper reels, and other side projects. Archived and organized all DDD tapes for all seasons. Coordinated production flow by providing writers with transcripts, wrap/field notes, editors with drives and project files. Involved in finalizing and fact-checking all voiceover scripts, audio, and color corrections for episode approvals. Researched for future shows and various project pitches to networks.

Nov 2010 — Jul 2011

Content Sales Representative · T3 Media

License pre-produced video content for major studios, networks, leading advertising and marketing agencies. Provided expertise on legal aspects of licensing, copyright protection for footage rights and clearances. Consistently one of the top sales reps in B2B services, including cold calls, marketing campaigns, and research. Built and managed client relationships through effective problem-solving and brainstorming new marketing ideas to improve customer experience and increased sales.

Jun 2008 — Oct 2009

Video/ Media Production Assistant · InVision Communications

Producer, Director, and Video Editor for Wellness Community Gala videos to help earn donations to fund cancer research. PA for live keynote events, and onsite for various video production sets. Video Editor for Wellness Community Gala Videos, InVision Green Video, Toy’s R US09 Opening Video, several walk-in video loops for different corporate events for Cisco, Oracle, and Genentech. Project coordinator for 5 traveling producers for Cisco's employee appreciation videos. Video Editor for in house post-production projects. Created and managed the internal website to showcase video and media team's best work to help win pitches.