Dive

Fashion

Lifestyle

Outdoor

Swim

Triathlon

Yoga

Health & Fitness

Scuba diving

Swimming

Senior Partner Marketing Manager

Marketing & Sales

EDUCATION
Passionate marketing professional with 6+ years of        2008 - 2012 • Ball State University
experience in various marketing rolls. Seeking to         Bachelors of Science in Marketing and
elevate my career and advance my skillset.                Fashion Merchandising


2006 - 2008 • Elkhart Area Career Center
State Licensed Cosmetologist

Lead execution of all professional channel campaigns and channel tactics by managing,
organizing and collaborating with cross-functional teams such as creative, marketing,
research & development, sales, operations, education and finance.
Understanding the Colorescience consumer segments, channels of distribution and
competitive landscape; and developing channel and partner marketing assets that appeal to the unique needs of those segments and channels.
Working collaboratively with the creative team to define and produce all marketing materials to drive the professional channel business.
Actively monitors sales and marketing results, budgets and revenue forecasts to ensure
achievement of goals.
Monitor and analyze market and competitor activity to proactively make recommendations for strategic direction.
Collaborate with the brand marketing team to ensure cohesive product and brand
presentation, packaging execution, and partner/consumer communication in the offices of professional channel practices.
Develops and manages new partner success programs (business plan, communication, materials, promotions, etc.)
Elevate the Partner Rewards program to drive customer loyalty and incremental revenue
Plan and execute professional channel events & tradeshows
Partner with sales, education and brand marketing teams to plan new product launches with success
Create monthly plans for partner channel communications via mass email distributions
based on product and topic focus
Promote lead generation by creating tools and strategies for the Colorescience sales team
Manage marketing brand platforms for our partner channel to utilize for their own
marketing business needs (i.e. BrandFolder, Colorescience Custom Print Portal, Partner Portal, etc.)

Partner Marketing Manager

Planning and coordinating direct marketing activities including events, conferences and trade
shows
Track and communicate performance on related marketing activities to sales and corporate
marketing
Select and manage external service providers for events
Researched and selected new exhibition materials for 2018 tradeshows


574.238.5569 • lrkmitta@gmail.com
EXPERIENCE CONTINUED

Marketing Programs Specialist

New Product Development
Competitive research
Create and execute account incentives
Collaborate with the creative team to create and manage new marketing collateral
associated with product launches
Track and analysis the effectiveness of new products once they had been launched
Corporate Event Planning and Coordination
Corporate Seminars
Corporate Webinars
Domestic & International Trade Shows
Communication
Planning & Execution
Management of Marketing Programs
International Marketing Liaison
Asset Specialist
Custom Print Portal
Alliances/Partnership
Anti-Diversion efforts
New Hire Training for the marketing department

Marketing Specialist

Recorded, sourced, assigned, and tracked corporate internet leads to the account executives
nation wide
Created reports to summarize the effectiveness of internet and event leads
Supported the Sales department with various administrative projects

National Leads and Sales Coordinator

Researched and planned advertising email campaigns
Produced creative elements and layouts for digital advertisements
Organized market research and analyzed the promotional email effectiveness


574.238.5569 • lrkmitta@gmail.com

Digital Marketing Specialist

Lindsey Yoder is a Senior Partner Marketing Manager at Colorescience. View their experience, skills and work history on Malakye — the professional network for…

Lindsey Yoder

Lindsey Yoder

Skills

Interests

Industries

Summary