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Associate Marketing Manager - Lifestyle

Marketing & Sales

Highly motivated and organized self starter looking to pursue a career in marketing, project and brand management. Experience in trade show and event management in the outdoor industry. My previous opportunities have allowed me to gain a vast amount of skills and experience in database management, product demonstrations, trade show and distributor show management and planning. I also have experience with utilizing social media outlets to gain brand awareness and promote events.
Specialties: Marketing strategy, campaign brainstorm and conceptualizing, branding and merchandising, people skills, writing engaging content, social media platforms, Microsoft Office, Google Analytics.

Wholesale, retail and digital marketing for North American team. Managing lifestyle product including exclusive collaborations and go to market strategy.

•	Creating and executing dynamic ’47 marketing plans for major brand campaigns, product launches, and events with key retailers. 
•	Partnering with product, sales and retail buyers to manage integrated strategies across retailers to meet objectives and drive growth. 
•	Implementing in-stadium digital marketing opportunities by strategizing and activating email, social and website activations. 
•	Manage facilitate fully integrated go to marketing strategies and campaigns, facilitating creative, ad buys and PR initiatives.

Associate Marketing Manager, Retail Events + Partnerships 

•	Partner cross-functionally with planning and buying teams to manage seasonal product and merchandising strategy from concept to execution across ecommerce site.
•	Coordinate with marketing and brand teams to execute site changes based on campaigns and digital media initiatives to drive high engagement and conversion, ensuring key stories and brand experiences are delivered to the customer across shopping platforms.
•	Manage the execution and maintenance of product data set up, including navigation, search and taxonomy across tjmaxx.com
•	Monitor and report on-site analytics and metrics monthly and quarterly, exposing opportunities.
•	Collaborate with Digital Experience to develop new ideas and initiatives to evolve and drive customer site interaction.


Digital Merchandising Specialist, Ecommerce 

•	Managed, organized and executed company’s total 25 global trade shows, including Outdoor Retailer, ISPO, OutDoor, Eurobike and SIA, increasing both domestic and international trade show presence each year by 10%.
•	Conceptualized, planned, and directed complete merchandising process to synergize and optimize display of the Polartec brand for maximum worldwide exposure. Assisted in brand ambassador research and proper product outfitting. 
•	Developed, implemented, and managed promotional strategies and execution of North American events like Big Air at Fenway and 5Point Film Festival. 
•	Researched and discovered new marketing opportunities each year to ensure elevated brand exposure and broader presence on social media outlets. Assisted with creating original content and digital marketing strategies. 
•	Managed internal design, product, and sales teams regarding in-house content and production of print materials. 
•	Served as liaison to external agencies, vendors, and exhibit builder

Marketing Activation Coordinator

•	Managed and executed online marketing strategy, created engaging content through digital marketing for a major medical supply manufacturer. 
•	Increased followers by 35% on Twitter, 15% on Facebook and Pinterest sales by 10%. 
•	Collaborated and launched Community Growth Program by reaching out to bloggers and creating lasting partnerships
•	Consistently monitored progress through integrated marketing reports and analysis using Google Analytics.


Online Consumer Marketing Manager 

•	Collaborated with the Social Media Editor to build online community and online brand strategy
•	Created posts and responded to consumers on all social media platforms averaging 500,000 followers.
•	Designed, planned, and executed a 10-week performance-driven campaign to promote social media engagement, which entailed an Instagram contest and company blog content creation.
•	Wrote original content for company blog, highlighting user-submitted photos through Twitter and Facebook; published an original recipe.


Digital Marketing & Social Media Intern

Lindsey Roskey is an Associate Marketing Manager - Lifestyle at New Balance Athletic Shoe, Inc. in Boston, MA.

Lindsey Roskey

Lindsey Roskey

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