● Oversee daily content strategy and development for global sports event coverage across 40 apps, kiosks, and wagering screens. ● Collaborate with sports trading teams, vendors, casino representatives, and customers to ensure seamless workflows. ● Deliver onboarding and workflow training for new employees. ● Produce accurate, engaging content aligned with brand objectives. ● Apply research and analysis to evaluate effectiveness and optimize publishing workflows.

● Founded and manage a women's lifestyle and travel magazine with integrated e-commerce. ● Produce editorial content (copywriting, editing, AP style) and manage digital marketing campaigns (SEO, SEM, social, email). ● Capture photography and visual storytelling at major events, including the United States Women’s National Team (USWNT) and National Women’s Soccer League (NWSL) matches, ClexaCon, and Club Skirt’s The Dinah. ● Oversee editorial calendars, social campaigns, and partnerships to ensure deadlines and brand consistency.

● Wrote and edited 100–150 product descriptions daily for fashion and athletic brands, optimizing for SEO. ● Managed social media content and campaigns, including influencer partnerships and celebrity endorsements. ● Drove digital traffic and engagement for the award-winning Pawlidayz pet charity campaign, earning first-place recognition two consecutive years for top campaign performance. ● Conducted trend and consumer research to guide content strategy. ● Strengthened product/marketing collaboration through vendor meetings and line reviews.