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Content Marketing Manager at IGT | CEO & Editor-in-chief at The Girls and Company

Marketing & Sales

Creative communications professional skilled in content strategy, digital marketing (SEO, SEM, email), and brand management. Experienced in fashion, sports, travel, and editorial writing. Strong project management and collaboration skills, with expertise in visual storytelling through photography, copywriting, and social media.

●	Oversee daily content strategy and development for global sports event coverage across 40 apps, kiosks, and wagering screens. ●	Collaborate with sports trading teams, vendors, casino representatives, and customers to ensure seamless workflows. ●	Deliver onboarding and workflow training for new employees. ●	Produce accurate, engaging content aligned with brand objectives. ●	Apply research and analysis to evaluate effectiveness and optimize publishing workflows.

Marketing Content Manager

●	Founded and manage a women's lifestyle and travel magazine with integrated e-commerce. ●	Produce editorial content (copywriting, editing, AP style) and manage digital marketing campaigns (SEO, SEM, social, email). ●	Capture photography and visual storytelling at major events, including the United States Women’s National Team (USWNT) and National Women’s Soccer League (NWSL) matches, ClexaCon, and Club Skirt’s The Dinah. ●	Oversee editorial calendars, social campaigns, and partnerships to ensure deadlines and brand consistency.

Chief Executive Officer, Editor-in-Chief, Photographer

●	Wrote and edited 100–150 product descriptions daily for fashion and athletic brands, optimizing for SEO. ●	Managed social media content and campaigns, including influencer partnerships and celebrity endorsements. ●	Drove digital traffic and engagement for the award-winning Pawlidayz pet charity campaign, earning first-place recognition two consecutive years for top campaign performance. ●	Conducted trend and consumer research to guide content strategy. ●	Strengthened product/marketing collaboration through vendor meetings and line reviews.

Senior Copywriter

Lindsey Giordano is a Content Marketing Manager at IGT in San Diego, California.

Lindsey Giordano — Content Marketing Manager at IGT at IGT

Lindsey Giordano — Content Marketing Manager at IGT at IGT

Lindsey Giordano

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