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Owner / Operator, Lead Designer

Creative & Design

Creative leader and visionary with a passion for branding, design, and visual storytelling. Cross-functional working style with a decade of user-focused design, strategy, and product experience within leading brands. Facilitates meaningful relationships while finding authentic, brand-driven, and engaging solutions to meet business goals and the ever-evolving needs of clients and consumers. Energized by sports culture, fitness, and the outdoors.

View my online portfolio at www.lindsaymartindesign.com

• Self-Owned graphic design business creating strategic and relevant designs for a variety of clients including endurance sport brands, athletes, real estate developers, restaurants, and gaming establishments.
• Creating brand identity packages and guidelines, graphics for technical apparel, assets for print, web and social media. Providing consultation on marketing strategy and product positioning.

• Responsible for the overall design direction and creation of unique brand identity systems and assets for large master-planned communities, developments, and sports entities across the country.
• Working closely with brand strategists and other designers throughout the entirety of each project to ensure visual tone and storytelling aligns with the project’s brand architecture and speaks to the brand experience intended for the target market. Working with the team to run design charrettes, workshops, and client presentations.
• Managing design scopes, creating visual ID packages, application mock-ups, and deck design to show how the brands will come to life. Daily design tasks include logo design, color and patterning development, business collateral across print and digital, website design, deck layout, mood boards and stylescapes, and stylized brand guidelines.
• Fostering an integrated design approach through cross-functional collaboration with internal teams; brand strategy, marketing, motion and animation, photo and video, landscape architecture, and city and land planning.
• Spearheading internal initiatives to evolve and elevate the branding team’s design systems and client-facing material.

Associate, Graphic Designer - Branding

• Freehand and graphic application of in-store signage. Maintaining and elevating the visual merchandising standards within the REI Denver Flagship store. Executing seasonal floor layout and displays.
• Providing expertise on bike and ski equipment, apparel, footwear and gear while building rapport with customers.

Visual Designer and Action Sports Expert

• Promoted from the PENSOLE x NB Co-Op to full-time employment in the apprenticeship role.
• Worked in the Run category to create trend right concepts, mood boards, color concepts, materials selection, industry and competitor research, and product positioning for men’s and women’s markets.
• Responsible for product line created in partnership with New York Road Runners for the 50th Anniversary of the NYC Marathon, and London Marathon events. Organized apparel collections and oversaw tech pack details.
• Communicated with cross-category designers, product line managers, developers and merchandising teams to meet market demand, establish higher margins, and position product for maximum market exposure.

Apparel Design Apprentice

• Recruited to help establish Specialized Custom Apparel through development of brand and business strategy, art and production trainings, and apparel graphics. Lead project initiatives to enhance brand awareness and positioning. 
• Responsible for the development of new visual stories and concepts, current and future trend research, creation of graphics, tech packs, and execution of line plans for product launches.
• Utilized a deep understanding of market trends, client profiles and brand strategies to inspire the art direction of custom graphics for various Specialized elite athletes and retailers. Simultaneously carried out multiple project design cycles from concepts to pitches, revisions and final art approval while managing client communications and timelines.
• Spearheaded the concept and creation of the Specialized Custom website (specializedcustomdesignvault.com). This enabled new and more efficient processes for the art team, provided necessary customer-facing resources, and established the semi-custom capabilities that drove Specialized Custom revenue and order volume by over 50%.
• Initiated the redesign of all apparel mock-up templates resulting in an approximated 80% decrease in production errors along with significantly increasing user experience and customer satisfaction.
• Traveled to El Salvador to establish relationships with graphics and production partners. Facilitated factory team alignment through streamlined communications, meeting protocols, and production processes. Trained Specialized Custom Spain artist in proper apparel design techniques and best practices. Managed remote contract designer.
• Direct interface with sponsored athletes and teams on partnership race kit collections.
• Concept and creation of public relations event merchandise with companies such as Patagonia, REI, and Retul.
• Led the creation of strategic apparel collections for large retailer events like Specialized Retailer Summit and Go-To-Market. Helped establish visual concepts and displays for event booths at Outdoor Retailer and Sea Otter Classic. Assisted in set-up and tear-down of events. On-site sales engagement at industry events and trade shows.
• Concept and Creation of 2018 Allez Sprint Artist Series bike graphic intended to draw market attention to the Specialized Allez product family. Strategically designed to engage the female market.

Graphic Designer, Apparel and Equipment

• Recruited to the Custom Apparel team. Worked in collaboration with sales teams, sports marketing, elite athletes, and organizations to develop custom branded and trend driven product for distribution in the US and Canada.
• Simultaneously managed multiple projects at a time in various stages of the product cycle from inception to delivery; built initial design concepts and revised graphics to meet stakeholder requirements. Provided print- proofing, color matching and artwork for approval prior to production runs. Production set-up and file uploads at the factory level to ensure proper print and construction of desired products with minimum margin of error.
• Worked with sponsored professional athletes and teams on creating their race and training kits including H&R Block Pro Cycling Team, Amy D. Race Team, professional triathletes Flora Duffy and Cam Dye, and others.
• Led the redesign of all leaders and podium jerseys for the 2015 USA Pro Challenge as well as the design of officially sponsored e-commerce and on-site event merchandise for the race.
• Traveled to trade shows like Interbike to gain relevant industry insights, research trends, speak with a variety of cycling dealers and provide information on the complete Pearl Izumi Custom product line.
• Fast paced and deadline driven work environment requiring creativity, time management and attention to detail.

Graphic Designer, Custom Apparel

Fit model for apparel and footwear at Pearl Izumi and Primal Wear. Provided feedback on fit, material, product features and functionality to create the best product in the market.

Fit Model

• Executed the design of custom cycling kit graphics for a variety of elite athletes, organizations, large corporations, and organized cycling events across the United States including the US Military, Primal/Audi Women’s Race Team, Miller Brewing Company, REI, Life Time, professional cyclist Sonya Looney, the Triple Bypass and MS150.
• Managed entire design process; initial concepts, revision, color matching, and production set-up for print. 
• Implemented quality-control checks to ensure apparel manufacturing satisfaction prior to client delivery. 
• Communicated with developers to provide guidance on product features and functions.

Lindsay Martin is an Owner / Operator, Lead Designer at Lindsay Martin Design in Denver, CO.

Lindsay Martin

Lindsay Martin

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