Lindsay Keller
Merchandiser · Old Navy
Long Beach, CAWork Experience
Merchandiser
Old Navy2016 – Present
-Managing men’s division of Old Navy Outlet (+8% sales comp, +14% GM$ comp in 2017). -Responsible for merchandising all men’s Outlet exclusive product, as well as all Old Navy logo product in men’s division. -Managing financial plan and promotional strategies for division; parterning with IM quarterly pre-season and in-season. -Presenting seasonally any unique men’s Outlet exclusive products at key milestone meetings to gain leadership buy-in. -Working with production and design teams to ensure Outlet product meets Old Navy design filters and meets quarterly cost targets by class; approving samples with production as they come in. -Attending all weekly, midsight, and quarterly hindsights sales performance meetings, as the men’s Outlet expert to provide business highlights and information. -Partnering with visual team monthly to deliver specific direction for stores on exclusive product, including a “Logo shop” for the Trademark product in flagship doors.
Buyer/Merchandiser
RVCA Clothing2013 – 2016
-Managed merchandise assortment for rvca.com and freestanding RVCA stores, including chase opportunies and testing of new ideas/trends. -Responsible for developing sales plans and OTB targets for both channels on a seasonal basis with planners. -Merchandised entire rvca.com website and managed seasonal photoshoots. -Partnered with marketing and design teams to ensure key stories and campaigns were featured both on rvca.com and in stores. -Curated 3rd party products and brought new brands and categories to the stores. -Attended all seasonal budget and sales meetings; attend weekly business meetings to represent DTC sales. -Assessed and managed inventory levels; executed transfers monthly with allocation team; responsible for seasonal allocation strategies for retail store locations.
Associate Buyer, Men's Outlet
Pacific Sunwear2012 – 2013
-Managed entire men’s Outlet channel (125 stores with $90 million+ annual sales). -Responsible for buying and merchandising for all men’s categories (apparel and non-apparel). -Worked closely with planner to determine additional sales opportunities, promotions, and seasonal exit strategies. -Worked with branded vendors for off-price opportunities and special outlet specific-SMUs. -Worked with design and product development teams to develop margin-rich product; coordinated and executed end-of-season transfers from Core stores for pack & hold opportunities.
Assistant Buyer, Men's E-Commerce
Pacific Sunwear2010 – 2012
-Responsible for all merchandising of men’s product on pacsun.com ($30 million+ annual sales). -Bought and assorted all “Online Exclusive” product (40% of total men’s online sales). -Managed all categories (apparel, non-apparel, footwear). -Developed online-only special programs such as Snow Shop.
Intern, Men's Merchandising
O'Neill/La Jolla Group2009 – 2009
• Created season line plans and visual merchandise guides. • Assisted in creation of numeric line plans for upcoming seasons. • Updated in visual guides and other production materials according to change memos. • Assisted in catalog development and pagination; developed initial catalogue descriptions.
Education
Associate of Arts, Professional Designation,
FIDM2008 – 2009
Associate of Arts, Professional Designation,