Lili Strasser
Marketing & Outreach Manager · B4BC (Boarding For Breast Cancer )
San Diego, CA
In My Own Words
Lili is a positive and dedicated young professional seeking a position that combines her love of people and action sports with her professional knowledge of communications and customer service. She is a positive, hard-working young woman who shines in chaotic situations and loves working with people who share her passion for life. She is looking for opportunities to bring her energy and eye-for-detail to a company where together they can grow and thrive.
Work Experience
Marketing & Outreach Manager
B4BC (Boarding For Breast Cancer )2016 – Present
Content Development and Strategy – Source, develop and coordinate content and contributors. Manage content plan, strategy, and execution of B4BC’s online presence including social media platforms, website, athlete ambassadors, and other distribution channels.
Brand Campaigns and Management – Work with Executive Director on campaign development, planning and coordination. Develop, design and edit marketing materials for events, outreach, and fundraising campaigns. Maintain knowledge branding, market trends and best practices
Public Relations – Assist in creating sponsor and media presentations and reports. Work with local communities to drive pre-event awareness. Capture content in line with B4BC’s mission and help attract and engage B4BC community members during events, including athlete ambassador testimonials, video, and images
Strategic Partnerships – Initiate, develop, and/or maintain relationships with key endemic brands to grow partnerships, sponsorships and collaboratio
Community Outreach Coordinator
B4BC (Boarding For Breast Cancer)2015 – 2016
• Work on all aspects of event planning, coordination, and execution including travel, logistics, post event reports, sales, volunteers, and event marketing • Act as onsite representative of the B4BC brand at events such as X Games, US Open, Air & Style • Assist in development and updates/optimization of all social media platforms, Word Press site, and PR • Support all planning and implementation of B4BC’s nationwide educational outreach tour • Actively seek corporate partnerships and sponsors and cultivate relationships with businesses and individuals in the action sports community and beyond • Execute all of the offices administrative needs
Marketing Intern
B4BC (Boarding for Breast Cancer)2014 – 2015
• Assisted in planning and execution of all events • Created content for blog and social media • Performed maintenance and updates on B4BC Word Press site and blog • Administrative tasks included shipping, coordination, data entry, etc
Admissions Associate
California Lutheran University2014 – 2015
• Provided front-end office support by greeting visitors, scheduling appointments and meetings, manage a multi-line phone system and responding to emails • Assisted with admission office event management and coordination – Admitted Students Day, Transfer Events, Overnight Visits, Honors Visit Day, Presidential Host Retreats • Counseled prospective students and families on admission process, requirements and university life • Performed general clerical duties – data entry, record keeping, filing and information organization • Acted as an onsite, online, over-the-phone resource for all customer service issues
Marketing Communications Intern
Sage Publications/Corwin Press2013 – 2014
• Processed customer orders using multiple databases • Supported marketing team by assisting with day-to-day administrative needs • Assisted with coordination of company-wide annual sales meeting • Helped with creation and editing of catalog manuscripts using HTML coding • In charge of creation and distribution of promotional flyers using Adobe platforms • Actively help with social media marketing efforts including use of Facebook, Twitter, and HootSuite
