Liam Barrett — VP of Global Sales at 100%
Liam Barrett
VP of Global Sales
Carlsbad | US
Interests
No information
Industries
Lifestyle
Skate
Snow
Surf
Work experience
100%
Vice President of Global Sales | 01/2025 - Current
100%
Sale Director | 06/2023 - 01/2025
100%
Category Director | 02/2022 - 06/2023
DRAGON ALLIANCE
Senior Global Brand Manager | 09/2019 - 03/2022
Brand Strategy / Team & Ambassador Management / Merchandising / Advertising & Media
DRAGON ALLIANCE
Regional Sales Manager | 08/2017 - 09/2019
Manage Sales Team: Southeastern US / Southwestern US / Puerto Rico / Hawaii/ Costa Rica
Categories: Sunglasses / Snow Goggles / Softgoods
Environmental Lights
Vertical Sales Engineer | 07/2016 - 07/2017
Provide complete LED lighting solutions for retail applications
Neff Headwear
Sales Representative & Key Accounts Manager | 06/2015 - 07/2016
Brands: Neff & Neff Wear
Territory: San Diego / OC / IE
Description: Responsible for all sales, merchandising, line presentations, key account planning within assigned territory.
Burton Snowboards
Sales Representative | 09/2014 - 06/2015
Principle Sales Representative for all categories within Burton Snowboards: Hardgoods, Softgoods, Rental & Demo, Apparel & Bag, Anon, Analog
Oakley
Principle Sales Representative | 10/2011 - 09/2014
Brands: Oakley
Territory: Massachusetts (Cape/Islands/Western)
Rhode Island
Connecticut
New York (Westchester/Hudson Valley)
Oakley
Sports Marketing Manager - Global Events | 01/2008 - 12/2011
Managed Internal and External Event Properties , Agencies, and Media Services for global event properties. Focus on brand and product messaging, timing, and sales interface.
> Event Concept to Final ROI Analysis
> Budget Monitoring and Adjustments
> Athlete and Key Personality Relationships
> Emerging Market Experience
> Key Organizational and Government Agency Management
Oakley
Alternative Marketing | 03/2005 - 01/2008
A division of lifestyle marketing focused on unique branding and messaging.
Key elements included:
> Retail Marketing
> Trade shows
> Merchandising
> Celebrity and Key Personality Relationships
> Grassroots Events
> Product Launch Events
High Cascade Snowboard Camp
Activities Director | 06/2000 - 08/2004
Various positions in five summers of employment:
> Snowboard Coach
> Counselor
> Activities Director
JJS Inc.
Production Assistant | 01/1999 - 04/2003
Produced and performed in events for large companies including: Budweiser, RedBull, Nike, 2002 Salt Lake Olympics, Delta Dental, Kodak