In my own words
— Lesa<p>Hello. I'm an experienced Art Director with an extensive background in campaign strategy, branding, online deliverables and print solutions. Continued leadership and mentorship responsibilities while maintaining role as design lead on all high-level, client-facing projects.</p>
Trajectory
Jan 2005 — Now
Freelance Art Director · Lesa Michelle
• Work directly with agencies and individual clients to establish creative direction on a per-project and/or ongoing basis.
• Responsibilities include design/production of websites, landing pages, campaign identity, social media, banners, email, print and package design.
• Recent Contracts: Vestis Uniform Services, Aramark, American Fashion Accessories, The Honor Roll, Wistia, The Dyrt app, Amplify Marketing.
Jul 2020 — Oct 2021
Senior Art Director · American Fashion Accessories, LLC
• Established creative direction and brand identity for two fashion accessory brands.
• Built and managed two brand websites on Shopify E-commerce platform.
• Creative projects consist of print and online deliverables such as landing pages, email campaigns, online banner ads, social media content, vendor presentations, catalogs, trade show booth design, and packaging.
• Shoot and edit all product photography along with providing art direction for off-site lifestyle shoots.
• Collaborate with brand managers, marketing, and sales teams to determine creative deliverables needed to grow each brand.
• Additional duties include project management, media buying, and maintaining relationships with external vendors.
Sep 2010 — Feb 2020
Senior Art Director · Other World Computing
• Provided creative direction and managed an in-house agency consisting of five global brands.
• Creative execution consisted of print and online deliverables such as landing pages, email campaigns, online banner ads, social media content, catalogs, white sheets, trade show booth design, and packaging.
• Collaborated with copywriters, marketing, and sales teams to define project scope, logistics, and present creative.
• * Managed and mentored a team of designers, photographers, and videographers across multiple locations to create strong design solutions.
• Additional duties included project management, media buying, and maintaining relationships with external vendors.
Activity
Education history
University of Illinois at Chicago
B.F.A in Graphic Design
