Graphic concept development for innovation platforms within the product line. • Work hand-in-hand with Product Managers to ensure the product aesthetic is aligned with market positioning. • Development of visual line plans for half of the product line annually, including the selection of paints and colors for each model based on regional trends. • Creation of production artwork (tech-packs) that translate renderings into to-scale vector decals, masking lines, and visual guidelines for mass production. • Regularly perform trend research and reporting within the cycling industry and relevant categories. • Trained and skilled at industrial painting techniques to produce SOP and color samples. Completed R&D in the paint booth to develop new specialty paint techniques. • Lead development of the bi-annual color palette, including trend research, historical analysis, paint chemistry research, and application of color theory in conjunction with the annual creative direction. • Support the Parts and Accessories team, ranging from helmet design to packaging design.

Recolored and updated bicycle graphics across four in-house brands. • Updated and maintained a library of production artwork files, including distribution of files to Asian factories and correspondence with partners there. • Regularly traveled to Asian and European factories and production facilities to oversee color accuracy, provide graphic approval for mass production, and product photoshoot oversight. • Maintained product photo library, including production work and writing scripts.