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Director of Brand Operations at Urban Armor Gear

Marketing & Sales

Director of Brand Operations

Global Product Marketing Manager

Product Marketing Manager, Accessories & Sustainability

•Managed sales & allocation while maintaining relationships with key domestic & international retailer accounts 	 (including the 2nd largest account in the nation)
•Oversaw operational aspect of the marketing and sales cycle, including PO generation, tracking of PO against 	 allocation & budget, as well as product comp management
•Analyzed, monitored, and provided accurate sales reporting while partnering with sales team management to achieve monthly sales goals and execute corporate initiatives
•Provided interdepartmental coordination and assistance for all marketing, creative, and product development teams 
•Supervised the facilitation of “photo ready” sample coordination for all stakeholders
•Project managed gratis/zero dollar team and guided the team on all problem resolution, distribution of workload, allocation of product, and order approvals
•Created company-wide used forms and international document templates

Key Account Coordinator

(contract assignment)
•Researched & developed tactics to support marketing plans
•Responsible for writing copy for briefs, presentations, and marketing collateral like seasonal catalogs, special projects, hangtags, and digital assets
•Provided global team with relevant & competitive case studies
•Partnered with Creative Services dept. on the facilitation of global marketing alignment presentation materials
•Supported team with Go-To-Market deliverables
•Catalog shoot assistance and styling supervision
•Provided global marketing team with admin duties as needed
•Responsible for departmental sample management and the implementation of accurate inventory tracking
•Sample ordering & budget tracking
•Sample seeding coordination / Promo product facilitation
•Supported PR team with product pulls, seeding kit assembly, and activations/events

Global Product Marketing Coordinator

•Responsible for planning and execution of all photoshoots, including but not limited to model castings, permit acquisition, contract management, location scouting
•Supervised all e-comm shoots for fit integrity, styling and hmu directions, as well as make final image selects
•Oversaw sample tracking management & inventory as well as partnered with PR agency with gifting/styling product
•Assisted Art Director with shoot direction/execution and creative asset content & packaging design
•Owned copywriting for all brand marketing collateral, including but not limited to brand campaigns, e-blasts, product copy
•Served as project manager for creative team, assisting in the development & implementation of project schedules and the allocation & tracking of all creative work flow
•Managed all creative assets including their distribution
•Obtained necessary approvals from required project stakeholders during internal approval process
•Assisted with re-launch of e-comm site and managed all assets, ranging from uploads of back end imports, categorizing, merchandising, and creating landing pages for e-blasts
•Contributed creative content for all social media channels
•Partnered with sales team for all marketing needs, product knowledge requests, graphic distribution, third party e-blasts
•Attended tradeshows to assist marketing and sales teams in daily needs as well as responsible for model styling and model needs
•Provided product knowledge training every season to customer service agents

Marketing/PR Assistant & Copywriter

•Sample liaison between Design, Marketing, Sales, Retail, Pre-Production and Production teams
•Responsible for all sample distribution & shipping to showrooms, domestic & international accounts
•Cut ticket issuance, tracking sample development progress
•Prepped all samples for meetings and photoshoots
•Creating seasonal linesheets for Men’s & Women’s Collections
•Data entry in Full Circle and Filemaker Pro
•Sample room management and organization

in addition to being Sample Coordinator, I took on further responsibilities apprenticing in Marketing department assisting with:

•Lookbook prep
•Content creation for social media platforms
•Flat lay styling
•E-commerce sample pulls & photoshoots
•Proofreading all print & digital media and e-commerce copy
•Creating engaging copy for campaigns, eblasts & newsletters, branding, and specific design
requests

Sample Coordinator

•Tended to daily phone & email inquiries
•Refunded & processed returns
•Spearheaded “defectives” department by implementing product recovery procedures
•Assisted manager with data entry as needed
•Aided customers with order pickups and tended to all daily visitors
•Dealt with thorough follow-ups on all return-to-sender packages
•Assisted with user testing for re-launch of site
•Provided copy team and customers with product specs

Customer Service Representative

•Self employed as a freelance Costume Designer & Seamstress for private dance companies & studios as well as collegiate theatre productions
•Sourced fabrics, took measurements, managed budget
•Worked closely with choreographers, directors, and design teams to accurately execute final designs

Costume Designer & Seamstress

•Assisted Head Stylist during weekly studio shoots
•Created trend-driven, fashion forward, inspirational moodboards to help styling team with lookbook styling
•Prepared samples for all photoshoots
•Oversaw sample tracking & inventory
•Organized styling area by seasonal trends
•Dressed models during photoshoots
•Provided engaging newsletter content
•Prepared trend reports to assist buying team
•Styled a portion of product shots as well as a few lookbook featured looks

Styling Intern

Leeda Duong is a Director of Brand Operations at Urban Armor Gear in Orange County, California.

Leeda Duong

Leeda Duong

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