Bike

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Yoga

Health & Fitness

Cycling

Motocross

Skateboard

Snowboard

I’m about getting the job done in the most effective way possible. I was a professional skateboarder for 10 + years, which laid the foundation for my work ethic. I no longer at a professional skateboard level, but I find that same drive and motivation in my work. I’m incredibly passionate about what I do and want to produce the best quality of the task at hand.  I have over six years of Marketing experience in several different avenues, from automotive to the beverage industry, and at one point, I started a kombucha company. Hard work is something I seek for, my greatest fear is being complacent. Areas of expertise include brand communications management, producing video content, public speaking, athlete management, and creating engaging events. I am looking for a career that will allow me to utilize my previous work experience to elevate your brand to a new level.

Responsibilities and Duties
• Maintain a department-wide project management tool (Monday.com)
• Guide, track and manage all marketing and media related projects
• Work closely with New Product Development team to gather necessary assets for product releases
• Coordinate vehicles, tires and schedules with owners for vehicle shoots
• Guide and track individual department and brand projects
• Consult with Media Director, Creative Director, Powersports Marketing Director and Chief Marketing Officer
on deadlines and performance of brands and individuals
• Monitor individual team member skillsets and aptitude to complete their jobs
• Manage project deadlines and strategy for completion
• Facilitate communication between departments, brand managers and directors
• Keep all team members accountable and on-track with various projects
• Report on overall team and individual team member performance

Qualifications
• Proficiency in project management tools and software
 • Impeccable attention to detail and organization

Media Project Manager

• Responsible for internal and external corporate communications that directly lead to the enhancement of Wheel Pros and its brand's reputation with all marketplace constituents
• Drives strategic media plans across all brands
• Plans and implements sales communication initiatives
• Created brand promotional merch for events/give aways
• Leads coordination, strategy, and the creation of new global corporate tools to ensure up to
date communications and information sharing
• Serves as the main point of contact for communications to Wheel Pros regarding the various brands marketing efforts including advertising campaigns, brand initiatives, key driver performances, major PR hits
• Managed all Facebook and Instagram Sponsored Ads and Boosted Post

Marketing Communications

• PR and Marketing on-site at Motorcross Events
• Worked with local dealerships for athlete autograph signings
• Manage all social media; Instagram, Snapchat, and Twitter at races
• Work directly with the marking teams to keep brand strategy equivalent with the race team

Motorsports Events Assistant

• Developed all branding and marketing for the company
• Managed all store operations 
• Worked with all outside vendors ordering products
• Managed inventory for food and all supplies
• Handled all the social media outlets


General Manager

•	Manage relationships with key influencers, athletes, events, corporate alliances, entertainment venues, and Cytosport sales and marketing teams.
•	Plan and manage all lifestyle events and marketing initiatives: Sundance, X-Games, Supercross, and Motocross races.
•	Managed all Muscle Milk hospitality at Supercross races with local retailers and sales teams.
•	Developed strong and trusting relationships with Muscle Milk’s professional athletes.
•	Managed content and scheduling for Facebook, Twitter, and Instagram posts.
•	Effectively utilizes each team member to his/her full potential. 
•	Knowledgeable in the fitness and lifestyle space; developed new content for media and online opportunities.
•	Managed all sports marketing in-store retainer campaign in the US.
•	Coordinated all athlete photo shoots.
•	Managed and produced all elite athlete branded clothing.



Lifestyle Marketing

• Provided exceptional customer service and helped visitors get the most out of their products.
• Instructed customers how to operate their Apple computers, iPhone and iPad, etc.
• Provided customer support and service at Genius Bar.
• Transferred data from customer’s old computers to their new computers.
• Worked in a high intensity environment and maintained multiple customer service needs for several clients in small amount of time.

Service Specialist

Professional Skateboarder - Sponsorships included: Oakley, Volcom, Etnies, and World Industries. 
•	Silver and Bronze X-Games Medal winner – Woman’s Skateboard Street Competition 
•	First professional female skateboarder to be on the cover of an action sports magazine

Professional Skateboarder

Lauren Perkins is a Media Project Manager at Wheel Pros LLC in Boise, ID. View their experience, skills and work history on Malakye — the professional network…

Lauren Perkins — Media Project Manager at Wheel Pros LLC

Lauren Perkins

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Summary