Lauren Gnat

- Designed/published weekly email newsletters and blog posts that grew the subscriber list by 20,000 people - Managed social media and planned the monthly content calendar - Worked with professional athletes/influencers such as Tom Carroll, Harley Clifford, etc. - Ordered and managed all products for athletes, events, trade shows, promotions, etc. - Coordinated content shoots, organized digital assets, and managed marketing team budgets - Worked cross-functionally to execute new product launches promptly

- Assessed guests’ needs to provide customized, effective purchase and return solutions and support - Provided technical product education by articulating the value and benefit of the product - Facilitated a seamless end-to-end guest experience by conducting accurate and timely guest transactions and executing market-relevant omnichannel programs

- Created content and managed social media at Red Bull Day in the Dirt Down South - Worked with sponsored athletes such as Travis Pastrana, Jim York, etc. at the event to promote new product - Created shot lists and helped plan the event marketing strategy

- Pitched to the company to enter the Wake category to grow the business - Organized the first Wake product photoshoot campaign in Lake Powell - Conducted tests and demos for new products launched on the website - Remained in the top 15 best salespeople with sales of $150k+ of outdoor gear

- Developed the company’s website and monitored site traffic - Managed social media and content schedules - Worked with photographers/videographers and organized digital assets

- Performed SEO techniques such as link building, website audits, and keyword search using Google AdWords and Analytics to maintain and update WordPress websites for over 100 clients - Implemented PPC ads for clients to increase website and social media traffic

- Designed marketing materials using the Adobe Creative Suite for hospital events that were distributed across 3 hospitals for about 5,000 employees and hundreds of patients to view - Redesigned and recolored the 10 different Community Healthcare System logos - Curated content for social media