In my own words
— LAURENSeasoned professional with extensive experience in lifestyle based apparel design and product development.
Results driven individual and contributor who thrives on working with others and crushing goals. I live an active life and love to engage in the beautiful surroundings that the PNW has to offer. Seeking for that to carry over with an action sports brand. Excellent communicator, highly competent and open to new opportunities!
Trajectory
Jan 2023 — Now
CAD Artist · SOMA INTIMATES
Supported art department with seasonal project workload and educated team.
* Elevated the Soma brand with quality, production-ready artwork and helped develop the art teams' best practices.
* Specifically tasked with cleaning high-complexity hero prints due to my level of experience and attention to detail.
* Promoted a higher level of standards within the team; shared tips and techniques for working more efficiently and streamlining workflow.
* Demonstrated the importance of color reduction to facilitate screen printing rather than resort to the expense of digital printing, saving the company money.
Jan 2022 — Dec 2023
Marketing Administrator · ELEVATE OUTDOOR COLLECTIVE
Directly supported VP of Marketing and Brand Manager of Outdoor Brands. Helped drive consumer engagement and build a strong brand identity.
* Created engaging social media posts targeted to specific end-consumer demographics.
* Supported Brand Manager, Sales, and Creative Services group with the procurement and management of digital assets for marketing materials including catalogs, websites, and workbooks.
Jan 2020 — Dec 2021
Textile Print Technician · Amazon
Print technician for Amazon Fashion - Private Brands.
* Manipulated artwork and optimized prints ensuring artwork was production-ready and met factory specifications.
* Standardized a process for sharing artwork files with external vendors, speeding up workflow and reducing time to deliver assets.
* Assisted in color audits; updated charts ensuring color data accuracy and naming convention consistency within the company, across vendors, and customers.
Jan 2019 — Dec 2020
Textile CAD Designer · SMART APPAREL U S
Served as an integral member of a small team acting as liaison to a high-end $2.5B customer.
* Created CADs from purchased artwork and conceptualized designs to align with the targeted visions of both men's dress and sportswear categories.
* Implemented colorways based on core colors from trend decks.
* Managed seasonal send-outs of artwork materials to the Asia team.
* Collaborated with designers within the customer design team to discuss trend decks, analyze market trends, and promote new color story ideas.
* Boosted efficiency and optimized output by prioritizing requirements, coordinating multiple projects, managing daily change requests in fast turnover, and responding promptly to customers.
Jan 2015 — Dec 2019
Textile CAD Designer · TOMMY BAHAMA
Core team member of the art department. Developed prints and patterns to enhance sales and maintain brand integrity. Collaborated with multiple divisions covering a broad range of projects. Researched and interpreted textile trends.
* Translated and conceptualized artwork in line with brand identity by operating well as an effective member of a team of 10, and partnering with other in-house design teams.
* Assisted in creating unique textile designs and layouts for the seasonal print fair which realized the brand vision and saved on vendor costs.
* Identified operational procedures and corresponded with management to streamline projects.
ADDITIONAL POSITIONS HELD WITH TOMMY BAHAMA
Jan 2007 — Dec 2015
Textile Production Artist · Default
Jan 2006 — Dec 2006
Art Department Assistant · Default
Jan 2005 — Dec 2005
Color Librarian · Default
Activity
Education history
Savannah College of Art & Design
Bachelor of Fine Arts
Savannah College of Art and Design
University of New Hampshire
Savannah College of Art AND Design
bachelors
University of New Hampshire
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Savannah College of Art and Design
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