Lauren Feldon

Content Strategy Manager

2017 – Present

Collaborate with the creative and marketing teams on planning, execution. and distribution of content with special attention on direct to consumer and social media channels. Develop a strong brand identity for Inci-pio, Braven and/or Tavik brands that is brought to life through content and deployed across any platform. Identify gaps in existing messaging and develop ways to strengthen the brand voice. Conduct ongoing analy-ses of content across all owned media channels to develop strategy and make improvements.

Social Media Coordinator

2014 – 2017

Contribute to Tilly’s viral marketing and social media including but not limited to: Instagram, Facebook, Twitter, Wanelo, Pinterest, Shapchat, blogs and any other social commerce sites. • Responsible for assisting with current and future viral marketing initiatives as well as presenting and implementing new strategic concepts. • Develop and grow social media as a revenue stream. Research and propose new technology, best practices and potential platforms. • Prepare report for tracking and analyzing social activities and effectiveness.

Publicity & Social Media Coordinator

2014 – 2014

Research and update media/press contacts, assists in the creation of pitch documents, provide event and social media support for Agency Glow and client and create and maintain social media calendars and content • Interact and communicate with all levels of employees, clients, athletes and talent • Day to day sample management (magazine and stylist )

Interactive Marketing Intern

2014 – 2014

Assisting the Interactive Marketing Manager and Project manager to manage the online profile of Vans and assist in the ongoing daily activities of the Interactive Marketing Department. • Track internal web development projects; track creative, work with web development team on updates, deadlines or changes • Help to update internal campaign tracking and maintenance • Monitor online campaigns to ensure placements and click-thru’s are correct

Channel Marketing Intern

2013 – 2014

Support Luxottica retail channel by assisting with in-store marketing and events, social media contests, receiving and placing product orders, creating and routing marketing job requests, working with legal and graphics for trade material. • Organized in-store athlete event (Ryan Sheckler) to promote polarized eyewear • Interfaced with vendors to select promotional materials • Developed presentations to highlight event opportunities

Marketing Intern

2013 – 2013

• Working under the Marketing Coordinator to assist the marketing department with any needs such as social media, blog, expense reports, photo shoots, event organization and promotional materials

Marketing Coordinator - Intern

2011 – 2012

• Photo editing, social media management, flyer and direct mail design • Competitive audits and researching effectiveness of marketing • Develop and execute innovative social media campaigns; create and maintain brand presence on social media and directories

Social Media Intern

2012 – 2012

• Helped create a student intern handbook and a brand new social media plan for all of the teams within the athletic department in order to boost ticket sales and create an organized social media presence

Marketing Itern

2010 – 2011

• Website content management, organized and managed billing statements, communicated with clients

2006 – 2010

2012 – 2012

Bachelor of Arts (B.A.)

2010 – 2014

Bachelor of Arts (B.A.)