Lauren Feldon

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Lauren Feldon

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Content Strategy Manager
Costa Mesa | United States

Skills

No information

Interests

Music
Photography
Food
Pop culture
Digital marketing
Outdoor adventures

Industries

Golf
Creative Agencies
Fashion
Lifestyle
Music
Outdoor
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Work experience

Incipio Technologies, Inc. logo

Incipio Technologies, Inc.

Content Strategy Manager | 09/2017 - Current

Collaborate with the creative and marketing teams on planning, execution. and distribution of content with special attention on direct to consumer and social media channels. Develop a strong brand identity for Inci-pio, Braven and/or Tavik brands that is brought to life through content and deployed across any platform. Identify gaps in existing messaging and develop ways to strengthen the brand voice. Conduct ongoing analy-ses of content across all owned media channels to develop strategy and make improvements.
Tilly's logo

Tilly's

Social Media Coordinator | 09/2014 - 09/2017

Contribute to Tilly’s viral marketing and social media including but not limited to: Instagram, Facebook, Twitter, Wanelo, Pinterest, Shapchat, blogs and any other social commerce sites. • Responsible for assisting with current and future viral marketing initiatives as well as presenting and implementing new strategic concepts. • Develop and grow social media as a revenue stream. Research and propose new technology, best practices and potential platforms. • Prepare report for tracking and analyzing social activities and effectiveness.
Agency GLOW logo

Agency GLOW

Publicity & Social Media Coordinator | 03/2014 - 09/2014

Research and update media/press contacts, assists in the creation of pitch documents, provide event and social media support for Agency Glow and client and create and maintain social media calendars and content • Interact and communicate with all levels of employees, clients, athletes and talent • Day to day sample management (magazine and stylist )
Vans logo

Vans

Interactive Marketing Intern | 05/2014 - 08/2014

Assisting the Interactive Marketing Manager and Project manager to manage the online profile of Vans and assist in the ongoing daily activities of the Interactive Marketing Department. • Track internal web development projects; track creative, work with web development team on updates, deadlines or changes • Help to update internal campaign tracking and maintenance • Monitor online campaigns to ensure placements and click-thru’s are correct
Oakley, Inc. logo

Oakley, Inc.

Channel Marketing Intern | 07/2013 - 01/2014

Support Luxottica retail channel by assisting with in-store marketing and events, social media contests, receiving and placing product orders, creating and routing marketing job requests, working with legal and graphics for trade material. • Organized in-store athlete event (Ryan Sheckler) to promote polarized eyewear • Interfaced with vendors to select promotional materials • Developed presentations to highlight event opportunities
Billabong USA logo

Billabong USA

Marketing Intern | 01/2013 - 05/2013

• Working under the Marketing Coordinator to assist the marketing department with any needs such as social media, blog, expense reports, photo shoots, event organization and promotional materials
Vintage Senior Living logo

Vintage Senior Living

Marketing Coordinator - Intern | 03/2011 - 08/2012

• Photo editing, social media management, flyer and direct mail design • Competitive audits and researching effectiveness of marketing • Develop and execute innovative social media campaigns; create and maintain brand presence on social media and directories
UC Irvine Athletics logo

UC Irvine Athletics

Social Media Intern | 01/2012 - 01/2012

• Helped create a student intern handbook and a brand new social media plan for all of the teams within the athletic department in order to boost ticket sales and create an organized social media presence
Campusmenus, Inc. logo

Campusmenus, Inc.

Marketing Itern | 10/2010 - 01/2011

• Website content management, organized and managed billing statements, communicated with clients
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