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Content Strategy Manager

Marketing & Sales

Seeking to apply, grow and learn marketing skills in a team-based environment within the sports industry.

Collaborate with the creative and marketing teams on planning, execution. and distribution of content with special attention on direct to consumer and social media channels. Develop a strong brand identity for Inci-pio, Braven and/or Tavik brands that is brought to life through content and deployed across any platform. Identify gaps in existing messaging and develop ways to strengthen the brand voice. Conduct ongoing analy-ses of content across all owned media channels to develop strategy and make improvements.

Contribute to Tilly’s viral marketing and social media including but not limited to: Instagram, Facebook, Twitter, Wanelo, Pinterest, Shapchat, blogs and any other social commerce sites. 
• Responsible for assisting with current and future viral marketing initiatives as well as presenting and implementing new strategic concepts. 
• Develop and grow social media as a revenue stream. Research and propose new technology, best practices and potential platforms.
• Prepare report for tracking and analyzing social activities and effectiveness.

Social Media Coordinator

Research and update media/press contacts, assists in the creation of pitch documents, provide event and social media support for Agency Glow and client and create and maintain social media calendars and content
•	Interact and communicate with all levels of employees, clients, athletes and talent
•	Day to day sample management (magazine and stylist )

Publicity & Social Media Coordinator

Assisting the Interactive Marketing Manager and Project manager to manage the online profile of Vans and assist in the ongoing daily activities of the Interactive Marketing Department. 
•	Track internal web development projects; track creative, work with web development team on updates, deadlines or changes
•	Help to update internal campaign tracking and maintenance
•	Monitor online campaigns to ensure placements and click-thru’s are correct

Interactive Marketing Intern

Support Luxottica retail channel by assisting with in-store marketing and events, social media contests, receiving and placing product orders, creating and routing marketing job requests, working with legal and graphics for trade material.
•	Organized in-store athlete event (Ryan Sheckler) to promote polarized eyewear
•	Interfaced with vendors to select promotional materials 
•	Developed presentations to highlight event opportunities

Channel Marketing Intern

•	Working under the Marketing Coordinator to assist the marketing department with any needs such as social media, blog, expense reports, photo shoots, event organization and promotional materials

Marketing Intern

•	Photo editing, social media management, flyer and direct mail design
•	Competitive audits and researching effectiveness of marketing
•	Develop and execute innovative social media campaigns; create and maintain brand presence on social media and directories

Marketing Coordinator - Intern

•	Helped create a student intern handbook and a brand new social media plan for all of the teams within the athletic department in order to boost ticket sales and create an organized social media presence

Social Media Intern

•	Website content management, organized and managed billing statements, communicated with clients

Marketing Itern

Lauren Feldon is a Content Strategy Manager at Incipio Technologies, Inc. in Costa Mesa, CA.

Lauren Feldon

Lauren Feldon

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