Marketing Manager at Only Natural Pet

Marketing Manager

Marketing Operations Strategist

• Collaborate with global colleagues and consultants to implement SalesForce and Marketing Cloud across international markets.
• Implemented automated lead scoring and routing based on territory assignments in Hubspot for Inside Sales to nurture and drive new business development.
• Manage agency partners to deliver weekly editorial emails and implement automated campaigns based on customer engagement with web assets. The automated campaigns have a 48% OR and 58.3% CTR on average, far exceeding the industry average of a 19.82% OR and 2.18% CTR.
• Managed or coordinated over 300 projects that spanned across magazine publishing, direct mail, print media, video production, email campaigns, print materials, in-store materials, product launches, and product catalogs.
• Successfully launched a rewards program in March of 2020 and exceeded our goal of 2,000 participants by the end of the fiscal year by deploying in-store materials, direct mail, print collateral, paid media, and email campaigns to encourage sign-ups.
• Facilitated 16 promotions that generated nearly $3MM in sales.

Marketing Coordinator

• Collaborated with cross-functional teams to drive enhanced customer experience initiatives by creating multilayer campaigns, from in-store activations to digital assets.
• Managed packaging for four product lines sold domestically and internationally by working closely with designers, sales, regulatory, and supply chain.
• Developed B2B and B2C communication strategies to foster loyalty and increase in-store turns.

Marketing Specialist

• Oversee a content calendar to create coordinated campaigns across social media, email, blog, and website content.
• Manage an influencer program with a combined following of over 400K to increase awareness and drive sales in big-box retailers.
• Execute community management for all digital channels, which have over 80K subscribers combined.
• Developed a drip campaign that has a 60% open rate and a 24% clickthrough rate.

Digital Marketing Coordinator

• Managed content calendar to create coordinated campaigns across social media, email, blog, and website content. Lead community management for all social media accounts, which have over 60,000 followers combined.
• Facilitated launch of company rebrand by transforming all B2B- and B2C-facing imagery and communications, while adhering to brand guidelines. 
• Launched 50+ products by designing labels, displays, online campaigns, catalogs, and other marketing collateral.
• Designed two twin packs featured in 800+ Target stores resulting in 852% YoY increase in in-store placement.

Marketing Assistant

• Managed Facebook, Twitter, Instagram, and Pinterest accounts and tracked performance to increase engagement and followers by 10% each quarter.
• Responsible for strategic execution of online retargeting ads that earned an ROI of over 800% in one month.
• Developed relationships with over 30 bloggers who promoted our products, which resulted in over $500 in sales.

Digital Marketing Intern

•	Designed logos for two clubs at Chapman University and two start-up businesses.
•	Created posters for a climate change conference at the University of Colorado at Boulder and two high school plays.
•	Worked with Smith Optics’ Art Director to make mock magazine advertisements and gain skills in graphic design.

Freelance Graphic Designer

• Led up to five counselors to organize meaningful and rewarding activities for campers, ages 5-15.
• Motivated campers to push their limits and dramatically improve their skills in golf, tennis, mountain biking, frisbee golf, fishing, and swimming while keeping activities fun, entertaining, and worthwhile. 
• Managed groups of up to forty children or teens to sustain a positive atmosphere by mediating conflicts and empowering group dynamics.

Camp Counselor

•	Led group and private lessons for all ages, teaching introductory snowboarding skills.
•	Sustained a positive and motivating experience to preserve students’ interest in the sport.
•	Read the emotions of the group to ensure a safe and fulfilling lesson.

Snowboard Instructor

Lauren Buzbee is a Marketing Manager at Only Natural Pet in Denver Metropolitan Area.

Lauren Buzbee

Lauren Buzbee

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