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Design - Illustration

Surface Pattern Designer

Creative & Design

- Freelance print design specializing in modern, organic, and playful motifs.
- Individual client projects including mural design and painting for a 12ft x 18ft outdoor surface.
- Graphic design including logos and brand accessories.
- Freelance design for Wakefield Design Studio specializing in geometric, floral, paisley, and decorative prints for ladies’ and juniors’ clothing.

- Created and brainstormed original print ideas for all REI Brand products using a holistic approach to elevate and stay true to brand identity.
- Re-worked existing and purchased artwork to fulfill the seasonal vision; put prints into repeat and made prints mill-ready.
- Collaborated with company stakeholders to finalize scaling, color, and placement of prints within the full line of products.

Print Designer

• Designed color stories and palettes that supported the brand vision and seasonal storytelling.
• Created color direction tools for all categories (apparel, bikes, tents, and gear) based on the color palette, brand guidelines, and trend forecasts.
• Produced color palettes across Adobe programs, color-matched physical swatches to printers, and managed color swatch library.
• Collaborated with cross-functional teams to create print colorways, review print strike-offs, and facilitate excellent products with our overseas partners.

Associate Color Designer

• Prepared artwork for production; created pitch sheets and color ways, reduced and edited print colors, put prints into repeat.
• Designed new prints and modified/re-worked purchased and vintage artwork.
• Built plaids from vintage artwork and created multiple color ways based on trend research.

Textile Print Design - Contractor

• Researched and collected color inspiration, concept and trend images for mood, style and color boards.
• Created color direction tools for distinct categories of product based on the color palette, brand guidelines and trend forecasts.
• Managed the color matching process from start to finish across multiple platforms for a holistic color perspective.

Color Design - Contractor

•	Created original prints using hand drawing, photography and digital design for contemporary studio specializing in tribal, floral, paisley and decorative prints for women's and junior’s clothing and accessories.
•	Designed original prints to support the seasonal creative story and strategy while being trend-conscious to the customer.


Textile Print Designer

• Led development and design for belts; sourced new styles and materials with overseas
vendors, presented mood/concept boards for belts and denim.
• Created tech packs, sketched and designed new styles and pocket embroideries while meeting tight deadlines for the juniors market.
• Reviewed and commented on washes, prints, lab dips, trims, and embroideries.

Associate Designer

• Designed new denim styles and embroideries, executed tech packs and researched trends.
• Maintained sampling chart for multiple overseas factories; evaluated samples and gave sample, trim, and lab dip comments.

Lauren Benner is a Surface Pattern Designer at Lauren Benner Designs in Boise, Idaho.

Lauren Benner

Lauren Benner

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