Lauren Beck
Senior Lead Design · CREATIVE BEAUTY Inc
In My Own Words
Experienced Art Director / Package Designer / Graphic Designer with a demonstrated history of working in the beauty industry. Skilled in executing high-level photoshoots, prop-styling, photo retouching, packaging design, email marketing, typography, photography and brand identity. Proficient in the Adobe Creative Suite, including Illustrator, Photoshop, InDesign, Premier, and Lightroom. Studied at the Art Institute of California - San Diego, graduating with a Bachelor of Science in Graphic Design.
Work Experience
Senior Lead Design
CREATIVE BEAUTY Inc2021 – 2022
Launched Pley Beauty under the Creative Beauty Inc. umbrella. Was
responsible for executing package design, organizing and executing all product photography shoots including product styling. Helped implement all model photography, web shots and larger campaigns including still photography and video production. Merchandised the Pley Beauty website and maintained general web design and art direction. Assisted and supported the Creative Director on all design collateral.
Creative Director
WLDKAT2019 – 2021
Co-founded, branded, and launched WLKDAT Skincare in 2020. Was in charge of all creative outlets including branding, package design, web design, merchandising, email design, photography, styling and all social media assets. Assisted with the brand launch on ulta.com and all areas leading up to Target launch.
Director of Product Development
URBAN DECAY COSMETICS2010 – 2019
Lead package designer, 9+ years experience including overall art direction, technical layouts and on-site press checks. Lead overall concept design, execution and regulatory approvals. Managed design team, worked directly with photo retouchers and photographers on studio shoots while art directing and styling product, organized assets and delivery.
