Launched Pley Beauty under the Creative Beauty Inc. umbrella. Was responsible for executing package design, organizing and executing all product photography shoots including product styling. Helped implement all model photography, web shots and larger campaigns including still photography and video production. Merchandised the Pley Beauty website and maintained general web design and art direction. Assisted and supported the Creative Director on all design collateral.

Lead package designer, 9+ years experience including overall art direction, technical layouts and on-site press checks. Lead overall concept design, execution and regulatory approvals. Managed design team, worked directly with photo retouchers and photographers on studio shoots while art directing and styling product, organized assets and delivery.