LAUREN BALDWIN

Creative Director · G L Y D E R

Oceanside, CA

In My Own Words

Variety of skills in apparel design, development, and creative direction. Specializing in performance apparel: fitness, yoga, swim and surf categories. Extensive experience in tech pack creation, fabric development, managing overseas communication, garment construction, color palette direction, and trend research. Proficient in Illustrator, Photoshop, and Excel.

Work Experience

Creative Director

G L Y D E R

2011 – 2017

• Design and development performance yoga/fitness apparel. • Establish initial branding, creative direction, and innovative social media marketing strategies. • Design seasonal collections using Adobe Illustrator, tech packs using Excel. • Develop custom performance fabrics: space dyes, heathers, stripes, meshes. • Hold fittings with design team- correct and update tech packs. • Communicate with overseas office insuring all fit comments, quality control, and calendars were met. • Extensive analysis of market competitors and fabrication. • Create graphics and layouts for marketing collateral/ look books. • Update Glyder website using Shopify. • Design and develop private label active collection for TJMaxx/ Marshall’s. • Create branding packages: hang tags, heatseals, neck labels for co-branded product. ( UFC Gym, Jazzersice, Club Pilates) • Direct, plan, and style e-commerce and lifestyle photo shoots. • Attend wholesale trade shows: Active Collective/ Project/OR

Freelance Swimwear Designer

Almond Surfboards

2011 – 2011

• Design and sew retro one piece swim suits for limited edition collection. • Collaborate with female team riders for styling and fit direction. • Sewing skills: serger, cover stitch. • Create patterns: grade up - down for sizes. • Select colors, fabrics, trims.

Assistant Swimwear Designer

RAJ Manufacturing

2008 – 2008

• Design Swimwear for O'Neil and Hurley 2009 collection. • Create swim flats using Ai. • Re-color and adjust past CADS for current season. • Trend research, utilizing services like WGSN for each season's development. • Assist with fitting samples and approval comments as needed. • Prepare sample garments for meetings/presentations, organization in sample room, etc.

Product Development Intern

REEF

2006 – 2007

• Assist both Men’s and Women’s Product Development Teams. • Organize lab dips/samples/trim binders. • Spec sample garments, entering data into Excel. • Assist swimwear pattern maker trace and correct patterns. • Attend fittings, take detailed correction notes.

Education

AA

FIDM

2005 – 2007

Interests

PaintingSewingSketchingYogaSurfingHikingTravelingAnimals

Industries

FashionLifestyleOutdoorRunSkateSurfSwimYogaHealth & Fitness