Fashion

Lifestyle

Outdoor

Skate

Surf

Swim

Yoga

Health & Fitness

Painting

Sewing

Sketching

Surfing

Hiking

Traveling

Animals

Variety of skills in apparel design, development, and creative direction. Specializing in  performance apparel: fitness, yoga, swim and surf categories.  Extensive experience in tech pack creation, fabric development, managing overseas communication, garment construction, color palette direction, and trend research. Proficient in Illustrator, Photoshop, and Excel.

• Design and development performance yoga/fitness apparel.
• Establish initial branding, creative direction, and innovative social media
  marketing strategies.
• Design seasonal collections using Adobe Illustrator, tech packs using Excel.
• Develop custom performance fabrics: space dyes, heathers, stripes, meshes.
• Hold fittings with design team- correct and update tech packs.
• Communicate with overseas office insuring all fit comments, quality control, and calendars were met.
• Extensive analysis of market competitors and fabrication. 
• Create graphics and layouts for marketing collateral/ look books.
• Update Glyder website using Shopify.
• Design and develop private label active collection for TJMaxx/ Marshall’s.
• Create branding packages: hang tags, heatseals, neck labels for
  co-branded product. ( UFC Gym, Jazzersice, Club Pilates)
• Direct, plan, and style e-commerce and lifestyle photo shoots. 
• Attend wholesale trade shows: Active Collective/ Project/OR


Creative Director

• Design and sew retro one piece swim suits for limited edition collection.
• Collaborate with female team riders for styling and fit direction.
• Sewing skills: serger, cover stitch.
• Create patterns: grade up - down for sizes.
• Select colors, fabrics, trims.

Freelance Swimwear Designer

• Design Swimwear for O'Neil and Hurley 2009 collection.
• Create swim flats using Ai. 
• Re-color and adjust past CADS for current season.
• Trend research, utilizing services like WGSN for each season's development. 
• Assist with fitting samples and approval comments as needed.
• Prepare sample garments for meetings/presentations, organization in 
  sample room, etc.

Assistant Swimwear Designer

• Assist both Men’s and Women’s Product Development Teams. 
• Organize lab dips/samples/trim binders.
• Spec sample garments, entering data into Excel.
• Assist swimwear pattern maker trace and correct patterns.
• Attend fittings, take detailed correction notes. 

Product Development Intern

LAUREN BALDWIN is a Creative Director at G L Y D E R in Oceanside, CA. View their experience, skills and work history on Malakye — the professional network…

LAUREN BALDWIN — Creative Director at G L Y D E R

LAUREN BALDWIN

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FIDM