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National Brand Manager, Social Media Manager

Top Management

•	Responsible for bringing the brand vision to life via creative marketing strategies
•	Serve as evangelist for the brand and act as brand guardian to ensure consistent messaging and execution across categories and channels 
•	Work closely with marketing department to establish strategic marketing priorities and execute resulting tactical plans across all points of brand contact, including demand-creation, media relations, packing, in-store, event, and online vehicles.
•	Partner with Creative Director counterpart to align on brand and product line marketing objective
•	Participate and represent brand in activities and industry associations 
•	Work with sales and marketing staff to promote brand through event presence 
•	Obtain and analyze consumer and industry market data
•	Manage convention marketing activities, graphics, and presence 
•	Voice, schedule, and monitor content over all social media channels 
•	Manage ambassadors and influencers nationwide including but not limit

•	Sold, delivered, and merchandised Red Bull products in large and small format stores, off-premise
•	Accountable for managing brand volume and profit targets within a designated route, trending at 10% growth per month versus prior year
•	Created and maintained vendor and venue relationships while strengthening key account relationships 
•	Maximized distribution within a designated route and secure high value retail space for Red Bull products
•	Identified opportunities to build the brand through the use of displays, coolers, promotions, and point-of-sale marketing
•	Achieved monthly key performance indicators (KPI‘s) in the following areas: sales, distribution, pricing, display, new accounts, and merchandising
•	Monitored competitor activities e.g. new launches and price reductions and share with RBDC leadership
•	Built and protected the Red Bull brand

Account Sales Manager

•	Built strategic partnerships with key market events that fit the brand objectives
•	Day to day management of dynamic sampling program that drives 1:1 engagement with consumers throughout assigned territory 
•	Analyzed event activations to gage impact and ROI
•	Hired and developed a team of qualified Marketing Representatives to engage in promotional activities and market activation throughout territory
•	Actively participated in meetings with local sales team and distributors to align marketing & sales strategies and communicate best practices
•	Created, scheduled, and oversaw weekly promotional activities 
•	Created and built vendor and venue relationships, strengthened key account relationships 
•	Responsible for territory wide trade shows including planning, scheduling, setup/take down
•	Remained accountable to regional and national management as well as sales teams
•	Maintained understanding of Rockstar Energy marketing initiatives including action sports, motor sports, and music tours

Field Marketing Manager

•	Provided personalized attention, professional instruction, and exercise programming to clients in order to maximize health, fitness, and wellness goals 
•	Designed individualized supervised training programs (STP) to reach personal goals both short and long term 
•	Hired and managed a team of 8 highly qualified trainers help maintain and surpass business standards 
•	Developed and implemented promotions to grow the business and incentivize new and existing clients
•	Analyzed promotions to gage impact and return 
•	Kept business operating profitably according to budgetary guidelines 
•	Maintained professional certifications and technical knowledge about exercise, health and fitness by remaining current with trends in the industry  
•	Offered and designed STP to online nation-wide clientele 
•	Specialized in pre/post-natal, lifestyle transformations, and competition training and coaching 
•	Responsible for managing and maintaining all company accounting records, payroll, and other day-to-day operations

Owner

•	Generated trial of Monster Energy Drink products by consumers with a specific focus on communications
•	Assisted with lead generation for Sales Division 
•	Integrated marketing into key sales initiatives to grow the user base and build brand awareness
•	Developed and strengthened key account relationships throughout defined market both on and off premise
•	Built centers of influence networks 
•	Supported sales efforts through event sampling 
•	Executed Monster Energy Company events and brand activation plans

Field Marketing Representative

Laura Zalud is a National Brand Manager, Social Media Manager at InkAddict Apparel in Fort Lauderdale, FL.

Laura Zalud

Laura Zalud

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University of Miami