Laura Smith
Global Copywriter (ex-The North Face) · The North Face, a VF Company
United States
In My Own Words
A journalist-turned-copywriter who loves words of all lengths.
I collaborate with art directors and producers to concept and create global campaigns for product launches and brand moments. I write compelling copy across OOH, print, and digital, always tailored to drive consumers down the funnel. I’m equally comfortable with longer-form writing—interviewing subjects for feature stories or distilling complex ideas into clear, engaging prose. I've also written scripts, social captions, and copy for The North Face films.
I bring experience across the outdoor industry (The North Face, Christy Sports), consumer goods and tech (OtterBox), nonprofits (Bike Fort Collins, Boys and Girls Clubs), beverage (New Belgium Brewing), and tourism (Visit Fort Collins).
If words are what you need, I'm here to help.
Work Experience
Copywriter
The North Face, a VF Company2023 – Present
Concept global campaigns and write campaign copy (headlines, subheads, body copy, product benefits, manifestos, etc)
Freelance Copywriter
Christy Sports2023 – 2023
Contract copywriter for brand messaging on promotions and store-wide events. Copy for digital, print and OOH.
Freelance Copywriter
The North Face, a VF Company2023 – 2023
Freelance copywriter for digital campaigns. Helped develop headlines, mobile banners, emails and SMS.
Copywriter
The Workshop2023 – 2023
Portfolio school but make it four months. The Workshop is a 100% free program put on by experts in the ad industry.
Freelance Copywriter + Writer
Freelance (Self employed)2015 – 2019
Content writer for various online publications Copywriter for nonprofit digital channels + print applications
Reporter
Seward County Independent2014 – 2015
Gather, write articles and cover events for two local newspapers near Seward, Neb. • Social media administrator for Seward County Independent and Friend Sentinel • Responsible for gathering, writing, formatting articles for weekly publication of Friend Sentinel • Layout and design pages for weekly editions of Seward County Independent and Friend Sentinel
Corporate Journalist
News Link2013 – 2014
Gather, write and publish content for internal and external corporate communications • Wrote copy and articles to meet assigned deadlines • Traveled bi-monthly to the Western Region of Union Pacific to conduct on-site and phone interviews • Collaborated with and acted as managing editor for multiple clients including Union Pacific, BNSF Railway and Lester Electrical • Shot professional-quality photographs for print/online publications
Education
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Activity
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