Laura Smith
Laura Smith
Global Copywriter (ex-The North Face)
United States | US
Interests
No information
Industries
Bike
Fashion
Lifestyle
Outdoor
Streetwear
Tech
Work experience
The North Face, a VF Company
Copywriter | 10/2023 - Current
Concept global campaigns and write campaign copy (headlines, subheads, body copy, product benefits, manifestos, etc)
Christy Sports
Freelance Copywriter | 04/2023 - 10/2023
Contract copywriter for brand messaging on promotions and store-wide events. Copy for digital, print and OOH.
The North Face, a VF Company
Freelance Copywriter | 05/2023 - 10/2023
Freelance copywriter for digital campaigns. Helped develop headlines, mobile banners, emails and SMS.
The Workshop
Copywriter | 01/2023 - 04/2023
Portfolio school but make it four months. The Workshop is a 100% free program put on by experts in the ad industry.
Otter Products
Social Copywriter | 07/2019 - 01/2022
Freelance (Self employed)
Freelance Copywriter + Writer | 05/2015 - 10/2019
Content writer for various online publications
Copywriter for nonprofit digital channels + print applications
Seward County Independent
Reporter | 02/2014 - 01/2015
Gather, write articles and cover events for two local newspapers near Seward, Neb.
• Social media administrator for Seward County Independent and Friend Sentinel
• Responsible for gathering, writing, formatting articles for weekly publication of Friend Sentinel
• Layout and design pages for weekly editions of Seward County Independent and Friend Sentinel
News Link
Corporate Journalist | 05/2013 - 01/2014
Gather, write and publish content for internal and external corporate communications
• Wrote copy and articles to meet assigned deadlines
• Traveled bi-monthly to the Western Region of Union Pacific to conduct on-site and phone
interviews
• Collaborated with and acted as managing editor for multiple clients including Union Pacific, BNSF Railway and Lester Electrical
• Shot professional-quality photographs for print/online publications
Trader Joe's
Crew Member | 11/2010 - 05/2013