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Global Copywriter (ex-The North Face)

Other

A journalist-turned-copywriter who loves words of all lengths.I collaborate with art directors and producers to concept and create global campaigns for product launches and brand moments. I write compelling copy across OOH, print, and digital, always tailored to drive consumers down the funnel. I’m equally comfortable with longer-form writing—interviewing subjects for feature stories or distilling complex ideas into clear, engaging prose. I've also written scripts, social captions, and copy for The North Face films. I bring experience across the outdoor industry (The North Face, Christy Sports), consumer goods and tech (OtterBox), nonprofits (Bike Fort Collins, Boys and Girls Clubs), beverage (New Belgium Brewing), and tourism (Visit Fort Collins). If words are what you need, I'm here to help.

Concept global campaigns and write campaign copy (headlines, subheads, body copy, product benefits, manifestos, etc)

Copywriter

Contract copywriter for brand messaging on promotions and store-wide events. Copy for digital, print and OOH.

Freelance Copywriter

Freelance copywriter for digital campaigns. Helped develop headlines, mobile banners, emails and SMS.

Portfolio school but make it four months. The Workshop is a 100% free program put on by experts in the ad industry.

Social Copywriter

Content writer for various online publications
Copywriter for nonprofit digital channels + print applications

Freelance Copywriter + Writer

Gather, write articles and cover events for two local newspapers near Seward, Neb. 
•	Social media administrator for Seward County Independent and Friend Sentinel 
•	Responsible for gathering, writing, formatting articles for weekly publication of Friend Sentinel
•	Layout and design pages for weekly editions of Seward County Independent and Friend Sentinel

Reporter

Gather, write and publish content for internal and external corporate communications 
•	Wrote copy and articles to meet assigned deadlines 
•	Traveled bi-monthly to the Western Region of Union Pacific to conduct on-site and phone 
interviews
•	Collaborated with and acted as managing editor for multiple clients including Union Pacific, BNSF Railway and Lester Electrical 
•	Shot professional-quality photographs for print/online publications

Corporate Journalist

Crew Member

Laura Smith is a Global Copywriter (ex-The North Face) at The North Face, a VF Company in United States.

Laura Smith

Laura Smith

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