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Executive Creative Director

Executive

Creative Director with over 12 years of experience in apparel and entertainment merchandise.  A proven creative leader and business partner, fluent in crafting authentic creative direction for clothing brands and consumer products. Expansive knowledge in leading development on apparel graphics, photography, marketing assets, style guides, and catalogs.

•	Pioneered Odd Future apparel brand, growing sales 25% in 2019 and 15% in 2020 by defining creative vision, innovative product strategy, merchandising seasonal lines, and leading marketing. 
•	Increased Dead & Company touring and e-commerce sales by 35% in 2021 by establishing successful creative strategy and overseeing development of artwork and product lines. 
•	Supervises and leads in-house creative services team of 7 employees and up to 30 contractors, ensuring projects are completed on time, within budget, and to consistently high standards.
•	Oversee creative development for roster of over 50 artist brands, providing comprehensive briefs, formulating workflow processes, troubleshooting to find solutions, and reviewing final work.
•	Leadership skills that promote growth, building capacity of teams by motivating, providing guidance, mentorship, and personally hiring, onboarding, and off-boarding employees.
•	Direct and build brands’ visual and design elements for 8 top-tier accounts, leading development with hands-on project management and overseeing the process from concept to completion.
•	Analyzes and forecasts industry trends in streetwear and sport culture, color and materials, supply chain, and state-of-the-art manufacturing techniques for insight and innovation.



• Promoted internally to Art Director after only 2 years as Sr. Creative Manager by demonstrating leadership and a strong artistic eye, while consistently delivering high-quality art direction.
• Facilitated 30 to 50 campaigns annually, with up to 12 campaigns active simultaneously, by balancing priorities and swiftly adapting to changes.
• Led product line creative development overseeing team of 4 designers and up to 12 contractors, establishing art direction, reviewing designs, and delivering feedback to maintain brand standards.
• Coached in-house creative team by sharing new design techniques, hosting collaborative brainstorming meetings, organizing seminars on current fashion and design trends.

Art Director

• Designed original graphics and digital marketing assets for over 30 artists' product lines using sketching, typography, branding, and composition skills in Adobe Creative Suite.
• Streamlined creative services department systems 30% by modernizing file naming architectures and product templates resulting in maximized team efficiency.

Graphic Designer

• Created licensed artwork per brand guidelines by conceptualizing and designing graphics using Adobe Creative Suite programs, Photoshop, Illustrator, and InDesign.
• Coordinated photo shoots and designed compelling look books for sales team and website by styling, retouching photos, and designing sales materials.

Graphic Designer / Merchandiser

• Doubled sales for university licensed apparel over 2 years by leading creative direction and marketing for the brand.
• Managed accounts for 30 licensors, facilitating negotiations for licensing contracts, projecting future sales, fostering relationships with licensors, and ensuring artwork was up to brand standards.

Licensing Manager

Laura Seliger is an Executive Creative Director at Live Nation Entertainment in Los Angeles, CA.

Laura Seliger

Laura Seliger

Skills

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Education history

Savannah College of Art and Design