Creative Agencies

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Yoga

Camping

Kayaking

Rock climbing

Sailing

Skiing

Hiking

- High volume production of digital advertisements for Snowflake and their partner companies. 
- Curate the aesthetics of our YouTube channel and sub-channels via thumbnail design.
- Image production for website migration. Keeping images on brand with new website guidelines. Promoting new partnerships.
- Production of high quality, Web-optimized files at scale.
- Video and audio editing for our recorded webinar series.

Graphic Designer

Deckhand, Administrative Assistant

Marketing:
- Redesigned our weekly newsletter to members to make it more readable and engaging, saw 50% increase in sends over a year; 400k reachable audience, 17% open rate
- Launched a daily newsletter campaign with team of 3 during March/April 2020, 1M weekly sends, 20% open rate, 2% CTR
- Generate social media content (copywriting for blog posts, photography, scheduling social media via Buffer and Later
- Alternative text copywriting for SEO
Graphics:
- Print and digital advertising, design and prep material for print including posters, flyers, newsletters
- For larger events, usually turn around collateral for 10 independent locations within 4 weeks. Have turned around a print ready campaign with included digital assets in 24 hours
UX/UI:
- Wireframing through hi-fi visual dev, desktop & mobile
- Enforcing user experience and accessibility standards
- Optimizing graphics and multimedia for web
Project Management:
- Oversaw launch of a program involving 50+ gym partners and 15 marketers through ideation, data optimization, and design.
- Manage on a continued basis

- Created newsletter graphics and digital ads to promote sales to university outdoors programs
- Tightened internal brand guidelines, established the media kit.
- Ran in person events for our university partners

Graphic Design Intern

- Seasonal role
- Organized and lead engaging activities for the adult guests at the resort, with focus on outdoor activities (kayaking, biking, hiking, lawn games, etc.)
- Evening events (Trivia Night, dance lessons, poker, games, etc.)
- Manage and encourage the culture of the resort, and the unique atmosphere of among about 150 guests each week


Adult Sports and Activities Director

Laura Nasca is a Deckhand, Administrative Assistant at Tahoe Sailing Charters in Truckee, CA.

Laura Nasca

Laura Nasca

Laura Nasca

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