Laura Kunoth — Product Developer at Oakley — Carlsbad, CA
Laura Kunoth
Product Developer
Carlsbad | United States
Skills
No information
Interests
Mountain biking
Surfing
Swimming
Snowboarding and just being outdoors.
Work experience
Oakley
Product Developer | 09/2015 - Current
- Manage development of compression category while working with design, merchandise, and science teams to create cutting edge and innovative product.
- Implemented tracking system for development of color and prints within the training category.
Contract/Freelance
Retail Visual Merchandiser | 04/2015 - 09/2015
Design and install retail visual displays to increase product sell thru in key accounts throughout territory.
Prana Living
Product Developer - Yoga/Fitness, Accessories, Woven Bottoms | 08/2013 - 02/2015
- Collaborated with design and merchandising team to develop styles from concept through production, ensuring the designer’s vision was never lost throughout the process.
- Seasonally sourced new materials and trims through network of suppliers that met the company RSL and quality standards.
- Maintained tech packs, line plans, WIP, and other reports, making sure details were up-to-date and accurate.
- Coordinated print/fabric/trim approvals with design, colorist, and graphic designer.
- Negotiated and confirmed all costing while maintaining the designer’s vision and surpassing internal margin goals for category.
- Collaborated with marketing to develop new packaging, hangtag programs, and other projects as needed.
- Managed the internal Bluesign working group that is working to integrate the Bluesign company initiative into the design, merchandising, and development of product.
- Traveled to overseas and domestic factories as needed to ensure the working relationship as well as the quality of our collection were maintained.
Quiksilver
Product Developer & Merchandiser - Roxy Outdoor Fitness & Boardshorts | 05/2012 - 08/2013
- Partnered with design, technical design, and sourcing teams to build, develop and cost quality product for assigned categories.
- Determined style/sku plan, target costs, and projections that can support the divisional strategies to meet financial targets for each season.
- Worked with overseas and domestic mills and factories to develop and source product that exceeds company standards.
- Collaborated with marketing team to develop key product stories.
- Seasonally performed detailed competitor analysis reports to keep the brand ahead of its competition.
- Managed product and merchandise photo shoots for categories.

Zoot Sports
Product Developer | 07/2011 - 05/2012
- Partnered with global D&D department to plan product assortment for US collection working with domestic sales team to ensure product line is successful in our market.
- Managed development and production of promotional and collateral materials.
- Supported US sponsored athletes, teams and coaches as needed.
Arena USA
Product & Marketing Manager | 07/2010 - 07/2011
- Work closely with global D&D department at international headquarters to design and develop product assortment mix for the US market.
- Manage development from 2D through production for the US product assortment while staying on calendar.
- Create and maintain tech packs and spec sheets for all US specific products.
- Work directly with overseas vendors to develop/produce SMU requests from athletes, teams, and key accounts.
- Examine, report and track the successes and failures of Arena’s product in the marketplace, and determine reasons for success or failure, then present this information to international executives.
- Place production PO’s with both domestic and overseas vendors and ensure product is delivered on time.
- Oversee development and production of promotional and collateral materials, including seasonal product catalog.
- Seasonally analyze our competitor’s products and technologies and present information to D&D department.
DC Shoes
Merchandiser/Developer | 01/2008 - 07/2010
- Managed the development, sourcing, and costing of men's, boy's and kid's board shorts, walk shorts, jackets, pants and denim.
- Maintained line plans and bill of materials for categories.
- Ensured that design and development stayed on calendar and that delivery of all samples met the designated deadlines.
- Sourced new vendors as needed.
- Collaborated with existing vendors relationships in order to produce quality product that met the company goals for gross margin and profitability.
Quiksilver
Assistant Product Manager - Mens Woven Bottoms | 01/2007 - 01/2008
Managed the development and sourcing of men's, boy's and kid's woven bottoms.
Lost
International Sales | 01/2006 - 01/2007
Liason between M&D department in US and international distributors/licensees.
Rip Curl
Customer Service Rep | 01/2004 - 01/2005
Inside sales for west coast accounts.
Blitz Distribution
Customer Service Rep | 01/2002 - 01/2004
Inside sales for core skate accounts