Laura Guthrie
Owner/Designer · Laura Elysha
Laguna Beach, CA
In My Own Words
From cornfields to salt water, I’m an Iowa girl braving the 405 on a daily basis. I’m also a creative thinker with a knack for transforming the surface of products with captivating art. From repeat patterns to full packaging or identity systems I love to elevate projects through fresh and eye-catching designs.
Work Experience
Owner/Designer
Laura Elysha2017 – Present
This is my passion project. A line of vegan, locally sewn purses with individually hand painted canvas faces. It is my way to work with fashion while my day job is designing for paper. Responsibilities include: Everything. Pattern creation, full identity system, sourcing of hardware, working with local sewing factories, painting canvases, etc. View at lauraelysha.com or insta: @lauraelysha
Senior Designer
Jillson Roberts2011 – Present
As the lead creative designer for our world-wide brand of social expression products, I identify and forecast key design trends to elevate our products and marketing strategies above the competition. I balance deadlines in a fast paced department, create concepts and art for products, marketing campaigns, sales presentations, P.O.P. displays, product catalogs, trend reports, and merchandising guidelines, along with content for our web and social accounts. Our retailers include Whole Foods, The Container Store and TJ Maxx. View Company at jillsonroberts.com or insta: @wardrobe.of.wrap
Director of Art & Marketing
GD Design Group2009 – 2011
Created art, branding solutions, marketing materials, P.O.P. displays and packaging designs. I worked closely with corporate buyers and overseas manufacturers to develop, design and manufacture crafting products for retailers including Costco and BJ’s Wholesale.
Senior Designer
KingKing U.S.A2006 – 2009
Design of packaging, identity systems, camera ready art, in-store displays, and presentation mock-ups for products including bath, home decor, office, candle, and coordinated crafting sets. Products were sold through retailers including Wal-Mart, Costco, and Sam's Club. View Company at chinakingking.com
