Laura Guthrie
Owner/Designer
Laguna Beach | United States
Skills
No information
Interests
Fashion design
Outdoor adventuring
Jewelry fabrication
Art techniques
Industries
Fashion
Lifestyle
Streetwear
In my own words
— LauraFrom cornfields to salt water, I’m an Iowa girl braving the 405 on a daily basis.
I’m also a creative thinker with a knack for transforming the surface of products with captivating art. From repeat patterns to full packaging or identity systems I love to elevate projects through fresh and eye-catching designs.
Trajectory
Jan 2017 — Now
Owner/Designer · Laura Elysha
This is my passion project. A line of vegan, locally sewn purses with individually hand painted canvas faces. It is my way to work with fashion while my day job is designing for paper. Responsibilities include: Everything. Pattern creation, full identity system, sourcing of hardware, working with local sewing factories, painting canvases, etc.
View at lauraelysha.com or insta: @lauraelysha
Dec 2011 — Now
Senior Designer · Jillson Roberts
As the lead creative designer for our world-wide brand of social expression products, I identify and forecast key design trends to elevate our products and marketing strategies above the competition. I balance deadlines in a fast paced department, create concepts and art for products, marketing campaigns, sales presentations, P.O.P. displays, product catalogs, trend reports, and merchandising guidelines, along with content for our web and social accounts. Our retailers include Whole Foods, The Container Store and TJ Maxx.
View Company at jillsonroberts.com or insta: @wardrobe.of.wrap
Aug 2009 — Nov 2011
Director of Art & Marketing · GD Design Group
Created art, branding solutions, marketing materials, P.O.P. displays and packaging designs. I worked closely with corporate buyers and overseas manufacturers to develop, design and manufacture crafting products for retailers including Costco and BJ’s Wholesale.
Jun 2006 — Jul 2009
Senior Designer · KingKing U.S.A
Design of packaging, identity systems, camera ready art, in-store displays, and presentation mock-ups for products including bath, home decor, office, candle, and coordinated crafting sets. Products were sold through retailers including Wal-Mart, Costco, and Sam's Club.
View Company at chinakingking.com
Activity
Education history
Human Factors International
Certificate in Web Usability
Maharishi University
M.A.
Maharishi University
B.F.A.
University of Iowa



